Long time PHD reader and mother of a lovely kid, Michelle, sent me a question in email that provoked me to write this post,
I was wondering how to tabulate large amount of information gathered through surveys. Where I work customers are constantly handed survey sheets in order for us to measure how the service -among other things- is being perceived. Now, to put all that info into a spreadsheet (plus charts) can be really tedious.
So far I manage to get the job done by assigning 1 to 4 values were 1 sucks and 4 is great and so there I go column after column (each column is one individual survey) filling my 1 to 4’s answers. I know there’s an easy version with VBA; problem is that I am a total ignorant in that area. Any suggestions?

Few ideas that would make consolidation easy:
- Make sure all the source files are in the same format: make a template that your colleagues can use to input the data every month. This way you can use 3D references to summarize the data.
- Create a user form so that your audience can enter information in that instead of directly entering it in spreadsheet.
- Find out if the survey or other type data collection can be fed to a database. This way, every month we can import the data using data connections.
- If we actually end up with sheets with different data formats, spend sometime and study the anomalies. Then you can develop a small macro or find-replace routine that would clean the data. [related: clean data using excel]
- Try to save the files as CSV and open them in a regular expression capable editor like Notepad++. Now match and clean up data.
- All else fails, get a strong cup of coffee, put on some music, roll your sleeves and start alt+tabbing.
But more than these ideas, I am interested to know how YOU solve this problem.
I think this is a very common problem. Since I have very little experience in the area of consolidating data from multiple sheets in to one, I couldn’t give her any real advise. So now I am turning to you.
- Do you use any add-ins or macros to consolidate data? What is your experience like, what would you recommend?
- What shortcuts, ideas and cool things you use when working on data from multiple sheets?
- How do you usually clean / normalize the data?
Please discuss.














12 Responses to “Analyzing Search Keywords using Excel : Array Formulas in Real Life”
Very interesting Chandoo, as always. Personally I find endless uses for formulae such as {=sum(if(B$2:B$5=$A2,$C$2$C$5))}, just the flexibility in absolute and relative relative referencing and multiple conditions gives it the edge over dsum and others methods.
I've added to my blog a piece on SQL in VBA that I think might be of interest to you http://aviatormonkey.wordpress.com/2009/02/10/lesson-one-sql-in-vba/ . It's a bit techie, but I think you might like it.
Keep up the good work, aviatormonkey
Hi Chandoo,
You might find this coded solution I posted on a forum interesting.
http://www.excelforum.com/excel-programming/680810-create-tag-cloud-in-vba-possible.html
[...] under certain circumstances. One of the tips involved arranging search keywords in excel using Array Forumlas. Basically, if you need to know how frequent a word or group of keywords appear, you can use this [...]
@Aviatormonkey: Thanks for sharing the url. I found it a bit technical.. but very interesting.
@Andy: Looks like Jarad, the person who emailed me this problem has posted the same in excelforum too. Very good solution btw...
Realy great article
"You can take this basic model and extend it to include parameters like number of searches each key phrase has, how long the users stay on the site etc. to enhance the way tag cloud is generated and colored."
How would you go about doing this? I think it would need some VB
Hi,
I found the usage very interesting, but is giving me hard time because the LENs formula that use ranges are not considering the full range, in other words, the LEN formula is only bringing results from the respective "line" cell.
Using the example, when I place the formula to calculate the frequency for "windows" brings me only 1 result, not 11 as displayed in the example. It seems that the LEN formula using ranges is considering the respective line within the range, not the full range.
Any hint?
@Thiago
You have to enter the formula as an Array Formula
Enter the Formula and press Ctrl+Shift+Enter
Not just Enter
Thank you, Hui! I couldn't work out how this didn't work
is there a limit to the number of lines it can analyse.
Ie i am trying to get this to work on a list of sentances 1500 long.
@Gary
In Excel 2010/2013 Excel is only limited by available memory,
So just give it a go
As always try on a copy of the file first if you have any doubts
Apologies if I am missing something, but coudn't getting frequency be easier with Countif formula. Something like this - COUNTIF(Range with text,"*"&_cell with keyword_&"*")
Apologies if I missed, but what is the Array Formula to:
1. Analyze a list of URL's or a list of word phrases to understand frequency;
2. List in a nearby column from most used words to least used words;
3. Next to the list of words the count of occurrences.