Vodafone – creativity gone awry
Just click those ads and tell me what you understood. Humor me, go ahead, I am waiting.
Ok, stop scratching, you might loose more hair than the common sense brand managers at vodafone lost.
Apparently these adds convey that Vodafone has solved the unsolvable conundrum of “talk-time” or “validity” by introducing a lifetime valid pre-paid card that also gives unlimited talk time. Wow, certainly a good move given the difficult choice pre-paid cell phone customer has to make by selecting one of “more talk time, less validity”, “less talk time more validity” and “mediocre talk time and mediocre validity”.
But Vodafone choose the most cryptic way to communicate this message across. They created visuals that have very little text and complicated meanings that I am sure not many pre-paid customers can comprehend. Anyone looking at zebra and thinking “is it white lines on dark skin” or “dark lines on white skin” and then immediately correlating that with “talk-time” or “validity” all while controlling the temptation to skip that page (containing the ad) in the magazine / news paper has my kudos.
what do you think? Should brands challenge people intellectually or just indulge in simple and easy to understand messages?
PS: Images are from AgencyFaqs
Leave a Reply
|Copy like a cat – paste like a pro : 17 excel pasting tricks you must know||Photographic Fridays #3 – Daisies|