CATvertising

on 24 Jul, 2006 in Random

This is that of the year when a huge business would thrive. A conservative estimate of the size of that business would be 60 crores or more per year. And its none other than Indian MBA entrance exams and their coaching. The CAT notification is out and so are the notifications for other prominent schools.

People would have already chosen their favourite coaching institute to help them in this journey and some more of them would continue to do so in the next few months. IMS seems to have taken the position of “CAT keeps changing and we can help you bell it”. I saw this nice online ad to woo CAT aspirants to join IMS.

They used the intuitive Tangram puzzle to describe the changing nature of CAT.