Revenue vs. Commission growth – Getting the message across [BYOD]

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Last week, I asked my email newsletter readers to submit “one data analysis problem you are struggling with”. We called it BYOD – Bring your own data. More than 100 people have emailed various interesting (and often very difficult) problems. This week (between 16th of February to 20th of February), let’s take a look at some of these problems and solve them.

This problem is sent by Fiona. 

Situation: Our commissions are growing way faster than revenues

Let’s say you are looking revenues & sales commissions of your company for last few years. The data looks like this:

revenue-growth-vs-commission-growth-data

And you want to highlight the fact that commissions are growing faster than revenues.

So you plot YoY growth rates for revenues & commissions.

Problem: The chart of YoY growth rates is not convincing

Take a look at the chart. It doesn’t convey the message that we want. At best it says “revenue growth is less than commission growth”

revenue-growth-vs-commission-growth-problem

How to convey the message “Commission growth is a problem for us”?

Option 1. Use indexed charts

When comparing 2 sets of values (that are in different order of magnitudes) over time, we can use indexed charts. They can tell the story of how the values have changed over time clearly.

Here is the indexed chart for our data:

revenue-commission-growth-indexed-chart

How to create this chart?

calculating-indexed-valuesSimple. Just follow below steps.

  1. Calculate index values. Assume first year value for each series as 100 (so revenues = 100, commissions=100 in year 2010)
  2. For next year, calculate the value as this year value / first year value
  3. Plot these indexed values on a line chart
  4. Adjust the line chart axis minimum to 1 (or 100%) if all values are >1
  5. You are done

Option 2. Visualize ‘for every % in revenue growth, commission grows by…”

We can calculate what is the change in commission growth rate for every % growth in revenues & plot this. This will depict the situation in a powerful & dramatic fashion, like this:

pct-change-in-commission-for-every-pct-change-in-revenues

How to create this chart?

calculating-values-pct-change-revenues-commission-growthEven simpler. Just do these steps:

  1. Calculate % values by dividing YoY commission growth with YoY revenue growth
  2. Plot this as a column chart
  3. Draw a line at 100%
  4. Add a text box at this line and write “Ideal” on it.
  5. You are done.

Download Revenue vs. Commission growth charts

Click here to download the example workbook. Examine the formulas & chart settings to learn better.

How would you present this information?

My favorite approach is to use indexed charts. They are designed for this exact purpose.

What about you? How would you visualize this kind of information? What charting techniques will you use to get your message across? Please share your inputs in the comments section.

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15 Responses to “Modeling Interest During Construction (IDC) – Excel Project Finance”

  1. Terry says:

    Thanks again for a very helpful post.
    I had a similar problem when trying to model a balance sheet and profit and loss projection. The problem was that interest expense (in P&L) was dependent on a cash shortfall (in BS) which had to be funded. The cash shortfall depended on how much interest was paid, so the mutual dependency made a circular reference.
    I addressed it with a macro that calculated interest outside of the P&L, then pasted the calculated amount into the P&L as a value. The model was out of balance, but by repeating the pasting and calculating loop the imbalance reduced to zero. It was a bit messy, and had to be repeated every time a line changed - but it worked.
    If I have to do it again I'll read this article again first and see if it can be done more elegantly.

  2. Tristan says:

    Hi,

    The use of a circular reference can be avoided in this case. Just make use of the geometric sum to calculate the interest required. I’ll walk through the example from the spreadsheet.
    First calculate the cash needed each year without the interest expense. So you year 1 you need 55 Mn, year 2 105 Mn, and 190 Mn for year 3. The total amount to borrow for year 1 is then (50 Mn)/(1-interest_rate) = (50)/(1-0.1). For years 2 and subsequent the amount borrowed is the cash needed in that year plus the interest_rate times the amount already borrowed. For year 2 (105 + interest_rate * sum(previous debt raised))/(1-interest_rate)=(105+0.1*61.1)/(1-0.1).
    This process avoids the need for a circular reference, and makes the calculation more stable.

    Thanks,
    Tristan

    • Suneel says:

      The question is for the year 1 in your case, the amount works out to 45 mn. However in the year 2 you have applied the loan amount as 61.1 mn.

      Am I missing something ! Please help !

  3. Yogesh P says:

    very helpful information!!!

    using circular references and to make model more stable we can use combination of "IF" and "ISERROR" functions. i.e
    =if(iserror(formula1),"",(formula1))

    this formula will return blank value if there is any error otherwise give the result required.

    I usually use this in my models and it makes them very stable......

    🙂 🙂 🙂

  4. @Terry: Thats right. Exactly same problem is seen in Interest - Cash cycle in P&L and Cash Flow statement as well. In our trainings on financial modeling in excel, we demonstrate using both the circular loops as well as the macros to take care of this problem. Circular loops have their own pitfalls. If the model enters into a state of error, the error percolates!
    @Tristan: Thanks for pointing out. I agree with you that if circular loops can be avoided, they should be avoided.
    @Yogesh: This is one way of avoiding the problem. Although circular loops have another problem that they make your sheet slower. Each time, there is a change in the sheet, all the calculations are redone. So if they can be avoided, they should be avoided.

    Please note that this was an example (a large one indeed) and I didn't have space to speak about the pitfalls of this approach! I just wanted to illustrate an approach and am glad that some of you found it useful!

  5. I think while posting, there is an error in the images! The last image should be flipped with the one that is posted in step VII!

  6. MarselR says:

    I think you can try the following simple solution given by Microsoft itself to make the circular works:

    Windows: Excel Options -> Formulas -> Put a tick on "Enable iterative calculation"
    Mac: Excel -> Preference -> Calculation ->Put a tick on "Limit iteration"

    You can change the maximum number of calculation iterations as well as the maximum changes which iteration stops for goal seeking or for resolving circular references based on the number you type in the maximum change box.

    Thank you.

  7. Vinay says:

    Hey All

    I heard that we can take care of the circularity with the help of macro for IDC. Can anybody help on the steps to construct the macro for the same.

    Regards
    Vinay

    • Hi Vinay,
      If you look closely, you are essentially copying the values from the interest calculation to the IDC in project cost.
      Basically you can record a macro, that takes the values from interest and pastes special the values in IDC row in project cost.
      Then you can run that recorded code in a for loop.

      Hope this helps.

      • Vinay says:

        Thanks Param for reply.

        But before calculating interest, i need to provide for Upfront Equity and Equity, which are essentially part of total project cost. Hence, i need to put in Upfront Equity and Equity to calculate the IDC which is again hitting the total project cost.

        Bit of confused on how to remove this circular reference.

        Regards
        Vinay

  8. M says:

    Wow, this was a brilliantly simple post. I was looking online for a while before I found this page. Never seen this been explained so beautifully yet so crisply before. Thanks for saving my ass at work! (i'm relatively new to finance + modeling)
     

  9. áo s? mi nam hàn qu?c ? hà n?i says:

    I'm not sure why but this web site is loading very slow for
    me. Is anyone else having this issue or is it a problem on my end?
    I'll check back later and see if the problem still exists.

  10. Pravin Khetan says:

    I have been reading your blog since my college days. Today, I'm writing just to say thanks.

  11. Engr. Fida Hussain says:

    We have calculated Financial Rate of return of a hydropower projects, and the observer has raised an observation regarding Total Project cost with IDC Rs. 8616.01 million (PKR) and with-out IDC 8352.46 million (PKR). How does the Financial nalysis be calculated on the basis of with-out IDC Or With IDC?????
    Please helpf. if possible to spare some time.

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