Never use simple numbers in your dashboards (bonus tip: how to fix default conditional formatting)

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Pop quiz: What is wrong with below report?

Simple regional sales summary - can you find what is wrong with this?

At first glance, it looks alright. But if you observe closely, you realize that it is not telling the entire story. Just looking at regional sales numbers, you have not much clue what is going on with them.

So how to improve it?

1. Add context

In order to know whether a number like $120,000 sales in South is good or bad, you need to provide some context. For example, if you include previous month sales figures, suddenly $120k is comparable to some other number. This tells a better story than a simple number alone.

Regional sales summary with last month numbers - tells a better story

You can also try these,

  • Target values
  • Same month last year values
  • YTD, QTD values

2. Add % Change

When you have 2 numbers like $120k and $110k in a report, anyone looking at them are going to mentally calculate the % change from last month to this month. This is easy for numbers like 120 and 110, but if your numbers are like 36,450 and  43,150 then calculating % change values will take time.

Why force your audience to do this mental math? Instead show these %s on the report.

Show % change values in the report

3. Highlight bad numbers

Another way to enhance your report is to highlight poorly performing regions. Since each region is different, comparing sales of one with another is not good. But you can compare % change (from previous month / same month last year / targets etc.) and highlight poorly performing regions. This can be done with conditional formatting.

So lets go ahead and do it for our report above.

3.1 Add conditional formatting

Just select the %change column, go to conditional formatting > icon sets > and choose an arrow icon set that you fancy.

Add conditional formatting to highlight bad numbers in your reports

3.2 The default formatting kinda sucks

The default conditional formatting is not going to work here.

We are not done yet. If you look at the default icon formatting, it looks in-accurate. We are seeing red colored, down-ward arrows even when there is a positive change. And, when the % change is negative, we no longer need minus sign (-) because it will be indicated by down arrow.

3.3 Fix the conditional formatting icons

Select the cells again, go to home > conditional formatting > manage rules. Select the rule and edit it (you can double click on the rule to edit).

Change the rule type as shown below.

Edit the conditional formatting icon set rule to fix the icons

3.4 Remove the minus sign

Select the %change column once again, go to format cells (ctrl+1) and set the custom formatting code 0%;0%

This will make sure that even when the percentage is negative, Excel will not show the sign (minus symbol).

Related: More on custom cell formatting in Excel.

So there you go. A regional sales report that tells better story.

Finalized regional sales report - this tells a better story.

Key ideas to keep in mind

In your reports, try to provide as much context as possible. This can be done by

  • providing comparisons
  • including additional statistics (sum, count, median etc.)
  • indicating the time frame of the report
  • highlighting bad numbers or areas that require attention
  • giving user a choice to change report criteria (interactive features).

Do you follow these principles when making reports or dashboards?

I try to observe these ideas in all my dashboards. What about you? Are you using simple numbers in your dashboards?

Go ahead and tell us how you are making your dashboards better, in comments.

Analyze data and make reports / dashboards often?

If your job involves data analysis, reporting & dashboards, then you will love our Excel School program. In this online course, you will learn how to use Excel to analyze data with formulas & pivot tables, highlight important stuff, create stunning charts & tables, make them interactive and put everything together to weave an informative dashboard & more.

Please click here to know more about Excel School program and join us.

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23 Responses to “Learn Top 10 Excel Features”

  1. Dwi Budi H says:

    What it looks like if excel without formula?? 🙂

    • philip says:

      It would be not excel it would just be fancy tables in which you could just use power point. (Chandoo) would Access be an alternative?

  2. Roy says:

    Awesome piece of work!!!

  3. Rich says:

    Great article.

    Chandoo - my biggest interest in the article was the awesome word-graphic at the top - where did you go to get it done into a shape?

  4. koushik says:

    Awesome Chandoo.. You need always needs coffee to start up with. BTW , how did u created the Heart Shaped picture filled with High Repetitive text in it .. Please put it on your Next blog ...

  5. Bob Watson says:

    Chandoo, good article. I’ve added a link to it from Connexion – our collection of the most useful and interesting spreadsheet-related articles from the web. See http://www.i-nth.com/resources/connexion

  6. ca.nkv says:

    Hi,

    Just one small question. Where the hell have been I in the past for not discovering this website sooner?

    I've lost a job interview recently where even though I had the subject knowledge, I was not upto their mark in Excel.

    Thank you for all the free tips, guidance and for creating this forum environment.

    [PS: I've just been through the site for the 1st time, and have signed up for the newsletter. You can expect pretty stupid questions from me soon]

  7. William Luke says:

    Hy Chandoo, you always inspire me with to explore something new in excel. This data structure table is only for excel 2007 or compatible to 2010. I recently installed latest excel version 2013 in my System and experience problems regarding operating according to previous one. I'm waiting your article relates to that excel version.

    Thanks

  8. Ankit Bansal says:

    Awesome article Mr. Chandoo and that is a awesome heart shaped pic you created. Great tips as well.

  9. [...] Learn Top 10 Excel Features | Chandoo.org – Learn Microsoft Excel Online. [...]

  10. Arvi says:

    Chandoo is awesome..

  11. Kevin Ko (student major in computer and tech.) says:

    Thanks, i got better, And i always get 90.50 in my grade card but now i get 96.50 i improved because of the tutorials you gave, Thank You Very Much Chandoo Guy.

  12. kiran says:

    Hi chandoo, i am intersted in seeing the video or step by step done procedure of analysing the comments and presenting in the data percentage steps. I think this one would be first step in finding out how generally happens data calculation. Thank you.

    As well i would like to know how to get that black shape art of your face which i see in chandoo. I am interested in making it for me.

  13. l3g4to says:

    Nice to see the features considered by Excel users to be most useful. It might be a good idea to also analyze StackOverflow Excel questions to see what keywords appear most often.

    Here are my top 10 Excel Features (for advanced users):
    http://www.analystcave.com/excel-10-top-excel-features/

  14. Nami says:

    Thanks a ton for this it totally helped with my homework ????

  15. pradip says:

    Very good effort

  16. Barb says:

    Thank you for this. Lots of learning in the links you've provided for this septuagenarian.

  17. Arun says:

    Pls send me new post

  18. Abhay says:

    Dude, your humor ? ?
    Loved your work.

  19. Sanjeev Khakre says:

    Hello Sir,

    I am Sanjeev Khakre and i from Indore City, India , I am your big follower and i have watch your videos and learnt a lots of excel trick or function and many more . thanks so much for all of your excellent support.

    Your excel knowledge is real awesome.

    Thanks
    Sanjeev

  20. Your work is excellent but pls willing to know more details about the features of microsoft excel

  21. philip says:

    Chandoo Would Access be a better alternative than VB?

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