Brands, Stop assuming customers are dumb!
on 6 Jan, 2006 in Random | 0 Comments
There are brands, and then there are brands, which make us look like the dumbest asses possible. The case in point – MTR foods Their latest television ads about MTR Upma make you feel like you have the IQ of a paper napkin.
One of the ads go like this. There will be a bunch [...]
PHD Blogmela
Sorry for the slight delay in uploading the mela. I am stuck up with some submissions in the school :), without further delay.
Nation Round-up: The most horrible and shocking news of the week is the terror attacks in IISc – Bangalore. Read more about the incident on youth curry.
Exactly a year ago the nation was [...]
Where will the multiplex go now?
on 24 Dec, 2005 in advertising, business, ideas, wonder why | 0 Comments
You pay almost Rs. 200 for a service X. You drive almost 10 km to get the service. But to your utter dismay, you have little or no say in where you want your service to be delivered, to decide how long your want the break in between to be, you couldn’t sit with your [...]
Read More >>Some things and Some links…
on 17 Dec, 2005 in Random | 0 Comments
I am feeling beautiful and happy. And let me warn you, I am not yet placed The world is full of new ventures, new ideas and new things. Everyday I see something new happening somewhere, something so simple and beautiful being done by somebody out there, thanks largely to my net connection. I couldn’t [...]
Read More >>Surprisingly Banks
on 14 Dec, 2005 in advertising, banking, business | 0 Comments
There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads.
One clear trend I can spot is [...]
Shareholders, value creation and all that bushllit
on 24 Nov, 2005 in Random | 0 Comments
The traditional theories of corporate finance have 2 viewpoints. They are,
Shareholder value maximization is much more important than growing ones own limbs, stealing office stationary and gossiping at the water cooler.
No one ever bothered to read the second bullet point.
But the world from now onwards is not going to be like that. I am here [...]
Read More >>Online Advertising
on 19 Oct, 2005 in advertising, banking, technology | 0 Comments
Sometimes the anomalies and opportunities presented by online advertising leave me surprised. One thing that I always question is why cant the online advertising make sense? Companies spend huge chunks of money placing their ads right behind customers mouse pointer. And the result? The online advertising becomes much more confusing than offline alternatives. If ad-clutter [...]
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