Sweet Nothings

Today is World Diabetes Day and I saw this wonderful ad from Horlicks in Hindu.
Image Courtesy: Hindu ePaper

Why arent IT jobs glorified in B-school Placements?

Rewind an year or two and you would have known me as a staunch supporter of all roles that are marketing and vying to become one sometime. Well, I believe that i am marketer even now. Just that i am selling services, technology and consulting instead of a pack of beedis, printers or pills. [...]

Welcome to Cashless world

For a second there, I tought they (SBI) are trying to make it true. Thank god, they called off the strike.

More on placements, graduation etc.

Somestuff…

I am leaving day after tomorrow. Madhu (comp), all the books and most of the clothes will be leaving tomorrow
Planning a trip to Arunachal Pradesh, Assam and some other northeast destinations. May start from 16th March and go on till 29th march.
The convocation is most probably on April !st. somebody said in bill [...]

Absolut Shift

Looks like companies are bitten by the rebranding bug. First there was Intel changing its logo. Then there is Kodak following the suit. Now we hear one of the most famous campaigns of ad world, Absolut vodka - bottle campaign is being shelved.
The absolut ads have always been one of my most [...]

Welcome to the miraculous world

Last night while switching the channels I stopped quite sometime at the TVC/Tele-shopping infomercials in some channels. I thought to myself, why not do some research on this type of marketing. The result is this post.

What is tele-shopping all about?In the words of Mehesh Panna, a country manager at TeleBrands,
“The basic concept of telemarketing [...]

10 things that I cherish about 2005

Let me warn you, this is not a tag post. Now that you are relaxing let me take you through some of the most memorable things about 2005.

The year started with a weeklong wonderful time spent with my fiancee. Its one of the best vacations we ever had.
I got my Canon A75 Powershot. And thus [...]