MMT rocks again

MakemyTrip.com does it again with yet another superb interactive. Check the “moving train” interactive ad here.

Agency: WebChutneyRelated links - Chidiya Udi, MMT’s another interactive campaign

HIV/AIDS - Interactive Campaign

Thanks to interactive web technologies like flash, advertisers and marketers now have a powerful medium to engage consumers and deliver clear and memorable messages. I am trying to find the tvc of the annoying ‘anti-marie bureau’ ad and landed up in magindia. Even though I couldnt find the ad I needed, I found this really [...]

Absolut Shift

Looks like companies are bitten by the rebranding bug. First there was Intel changing its logo. Then there is Kodak following the suit. Now we hear one of the most famous campaigns of ad world, Absolut vodka - bottle campaign is being shelved.
The absolut ads have always been one of my most [...]

Surprisingly Banks

There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads.
One clear trend I can spot is [...]

Emote your customers

After several days I went to TV room today. Needless to mention that I spent most my time watching ads on the box. That’s when I realized the change in most of the advertisements. First there was Avenger (ok, not exactly first) and then 2 other auto majors followed the suit with Maruti’s “Boondon mein [...]

mAdness?

 
While browsing through BusinessWeek I came across these ads. I learned in books and in advertising classes that the first property of an ad should be its ability to communicate with target audience. What I see here is a total contradiction. Out of curiosity I click on them and they took me [...]

Latest @ PHD

well… I have been luring my visitors about the happenings here. let me acutally put them down.
like a condom advertisement which exaggerates the excitement to exorbitant levels,you might find this a dud of a post. lets try.
Man!-I-Fuss-TooWell, come january its election time at I. yours truly contested for Secretary, Media & public relations committee. After [...]