HOT HOT Advertising

Courtesy: Metro Plus, Chennai
A man eats a stick of kurkure and suddenly burns into flames, after the fire is doused, he distributes kurkure to horrified crowd. I think this is probably the best outdoor advertising I have ever seen. No wonder the ad bagged gold in cannes for JWT, Chennai. Read the entire story in [...]

Welcome to Cashless world

For a second there, I tought they (SBI) are trying to make it true. Thank god, they called off the strike.

Magazine advertising gets better

The latest ad by GE money is executed really well. For one I am a big hater of magazine ads with a portion coming out of the magazine layout (I dont know what do you call them), but they are annoying and make the whole reading experience painful.
Comments?

How not to do advertising online?

The above seen is a snapshot of the interactive ad for Indage Chateau Wine sellers. It took me to this page when I clicked on it.

What went wrong with this ad?

In above page you can see that there is no way in hell I can find out where all this Indage Chateau is located; not [...]

Absolut Shift

Looks like companies are bitten by the rebranding bug. First there was Intel changing its logo. Then there is Kodak following the suit. Now we hear one of the most famous campaigns of ad world, Absolut vodka - bottle campaign is being shelved.
The absolut ads have always been one of my most [...]

Surprisingly Banks

There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads.
One clear trend I can spot is [...]

Online Advertising

Sometimes the anomalies and opportunities presented by online advertising leave me surprised. One thing that I always question is why cant the online advertising make sense? Companies spend huge chunks of money placing their ads right behind customers mouse pointer. And the result? The online advertising becomes much more confusing than offline alternatives. If ad-clutter [...]