Focus on customers, not on your brand
Last night while looking for chocolate chip ice-cream, I couldn’t help but notice this perfect example of a “brand blinding the eyes of the manager so much that she neglects customers”. Take a look at the graters ice cream cups. Can you identify vanilla from chocolate chip from strawberry when all cups look like this. […]
Best of Indian Outdoor Advertising
6 of the outdoor ads that I think are really cool, see for yourself: First, one of the most memorable brands of India, Amul, their advertising strategy is simple, every time connect with audience with messages that are from current news items. The humor is subtle yet striking. [See more of amul ads here] Ad […]
Few good Indian print ads – horlicks, maggi, zandu balm and head & shoulders
Most of the time doing a print advertisement is much more difficult than doing a normal video ad, the creativity is limited to a rectangle on the paper and no matter how much effort is spent on the ad, your audience may not even look at it for more than a split second. Only very […]
Gmail custom time – fools day present for time travelers
Its that time of the year again, April first, the fools day, when folks working at Google get creative and make a joke that is totally crazy and back it up with research that sounds authentic. This just proves that when you are passionate about something, you end up having tons of fun. This year […]
Did you see the moon-walking bear? – nice ad
Transport for London‘s new advertising campaign to increase the safety of cycle travel in London is pretty innovative, watch the ad here (totally safe for work, so go ahead and watch): But there is another important lesson in the ad, as Seth Godin suggested, way too many marketers wanted us to count the passes and […]
Nike’s new “my better is better than your better” ad kicks a$$
Wow, I am impressed by the new Nike commercial “my better is better than your better | my power is more powerful than your power”. Watch the 30 second spot, listen to the words, arent they inspiring? Doesn’t the ad make you run faster, play harder or just do better whatever you are at. I […]
IIM Indore 2008 Placements
As usual my alma mater had a rocking placement year with 95 companies giving 367 offers to 173 odd students, salaries seemed to have peaked to new highs with lots of excellent offers and opportunities for the marketing / BFS and consulting candidates. IT companies offered some of the lowest salaries on the batch, indicating […]