Its that time of the year again, April first, the fools day, when folks working at Google get creative and make a joke that is totally crazy and back it up with research that sounds authentic. This just proves that when you are passionate about something, you end up having tons of fun. This year [...]

Transport for London’s new advertising campaign to increase the safety of cycle travel in London is pretty innovative, watch the ad here (totally safe for work, so go ahead and watch):

But there is another important lesson in the ad, as Seth Godin suggested, way too many marketers wanted us to count the passes and let [...]

Wow, I am impressed by the new Nike commercial “my better is better than your better | my power is more powerful than your power”. Watch the 30 second spot, listen to the words, arent they inspiring? Doesn’t the ad make you run faster, play harder or just do better whatever you are at.

I [...]

As usual my alma mater had a rocking placement year with 95 companies giving 367 offers to 173 odd students, salaries seemed to have peaked to new highs with lots of excellent offers and opportunities for the marketing / BFS and consulting candidates. IT companies offered some of the lowest salaries on the batch, indicating [...]

Bajaj has always been a smart advertiser and brand promoter. Generations of people have grown up watching their ads and whenever you see one of them you always feel happy inside. The brand and some of the bikes stand for what India is and what our values are. Be it the humara Bajaj or Feel [...]

My job takes me to numerous meetings, even though I hate to go to so many of them. Most of the time during the meetings I end up writing lots of notes about,

good ideas
things to do, action items
usual meeting notes
mind maps, diagrams
and of course doodles

well, this brings me to the point, I think the notebook [...]

GOOD NEWS, my wife has finally come to US yesterday. I am so happy. It was sad being away from her on our first marriage anniversary. But finally she came, her journey was safe and uneventful.
Buy walmart shares if you can, now that I have shifted to a hotel bang in front of the giant [...]