Sweet Nothings
Today is World Diabetes Day and I saw this wonderful ad from Horlicks in Hindu. Image Courtesy: Hindu ePaper
Relationships & Banks
Banks and relationships are as old a pair as slice bread and butter knife. I can imagine my grand father getting shivers allover when he deposited bulk of his first salary in the bank wondering all he was left with was a stupid passbook with illegible numbers on it. The point is days have changed! […]
How not to do advertising online?
The above seen is a snapshot of the interactive ad for Indage Chateau Wine sellers. It took me to this page when I clicked on it. What went wrong with this ad? In above page you can see that there is no way in hell I can find out where all this Indage Chateau is […]
SBI Life: Message that hits
Incase you find it tough to read, the message is: There is no such thing as wrinkles. Only lines that tell an interesting story. Of a lifetime of love, laughter, loss, learning and squinting to read small print. It’s okay not to tell you grandkids stories of a life well lived, when you’re still too […]
Where will the multiplex go now?
You pay almost Rs. 200 for a service X. You drive almost 10 km to get the service. But to your utter dismay, you have little or no say in where you want your service to be delivered, to decide how long your want the break in between to be, you couldn’t sit with your […]
Surprisingly Banks
There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads. One clear trend I can spot is […]
Online Advertising
Sometimes the anomalies and opportunities presented by online advertising leave me surprised. One thing that I always question is why cant the online advertising make sense? Companies spend huge chunks of money placing their ads right behind customers mouse pointer. And the result? The online advertising becomes much more confusing than offline alternatives. If ad-clutter […]