Changing stubborn opinions with visualizations [case study]

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We, analysts take pride in the fact that we tell stories. But what if you have a boss, client or colleague who wouldn’t buy the story?

This is a problem we face often. Let’s say your boss has stubborn opinion about something, like more advertising leads to more sales. You know the data doesn’t support this theory. But how do you change your boss’ mind?

Here is an interesting way, showcased in NY Times recently.

family-income-vs-college-enrollment-nytimes

Changing stubborn opinions with visualizations – 3 step process:

Assuming we are talking about ad spend vs. sales example:

  1. Ask your boss to draw a line that (s)he thinks to be true.
  2. Then show the line from original data (or observations).
  3. Tell your boss how accurate / wrong his(her) line is.

This technic can be very persuasive if you make it interactive.

For more on how NY Times implemented it, check out this page:

How family income affects children’s college chances

Your thoughts please:

Here are 2 questions for you:

  1. How do you change someone’s mind using data?
  2. How would you implement these concepts in Excel?

Go ahead and share your thoughts in the comments section.

I have a stubborn opinion that only 1% people who read articles on Chandoo.org leave comments. Change my mind. 🙂

 

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26 Responses to “Get busy this weekend, with OR XOR AND [Excel Homework]”

  1. Stef@n says:

    first solution for AND
    The two numbers are in A1 and B1
    = SUBSTITUTE (SUBSTITUTE (A1+B1*9*9, 9, 1), 8, 0)
    regards
    Stef@n

  2. Stef@n says:

    next solution for OR
    =1*SUBSTITUTE (A1+A2;2;1)

    regards
    Stef@n

  3. Stef@n says:

    last solution for XOR
    =1*SUBSTITUTE (A1+A2;2;0)

    regards
    Stef@n

  4. Irvine says:

    Or you could make use of the VBA logical operators!

    Define the following as custom functions
    Public Function BITXOR(x As Long, y As Long)
    BITXOR = x Xor y
    End Function

    Public Function BITAND(x As Long, y As Long)
    BITAND = x And y
    End Function

    Public Function BITOR(x As Long, y As Long)
    BITOR = x Or y
    End Function

    and then use them such:
    A B =BITOR(A,B) =BITAND(A,B) =BITXOR(A,B)
    0101 0100 0101 0100 0001

  5. Stef@n says:

    an another solution for AND
    =1*SUBSTITUTE (SUBSTITUTE (A1+A2;1;0);2;1)

    note:
    the binary numbers are in A1 and A2 !
    regards
    Stef@n

  6. Shair says:

    I was obviously playing hooky at the beach during the bit-wise math lesson – you lost me at “Understanding bit-wise operations” 🙂

  7. Anup Agarwal says:

    After looking at the above solutions, I find my solution silly, but still:

    For the following formulae,
    Row 1: headers,
    Row 2: OR
    Row 3: AND
    Row 4: XOR

    Column 1: Input 1
    Column 2: Input 2
    Column 3: Result

    OR
    {=SUM(IF(MID(A2,ROW(OFFSET($A$1,0,0,LEN(A2),1)),1)+MID(B2,ROW(OFFSET($A$1,0,0,LEN(B2),1)),1)>0,1,0)*10^(LEN(A2)-ROW(OFFSET($A$1,0,0,LEN(B2),1))))}

    AND
    {=SUM(IF(MID(A3,ROW(OFFSET($A$1,0,0,LEN(A3),1)),1)+MID(B3,ROW(OFFSET($A$1,0,0,LEN(B3),1)),1)=2,1,0)*10^(LEN(A3)-ROW(OFFSET($A$1,0,0,LEN(B3),1))))}

    XOR
    {=SUM(IF(MID(A4,ROW(OFFSET($A$1,0,0,LEN(A4),1)),1)+MID(B4,ROW(OFFSET($A$1,0,0,LEN(B4),1)),1)=1,1,0)*10^(LEN(A4)-ROW(OFFSET($A$1,0,0,LEN(B4),1))))}

  8. Hui... says:

    @Anup
    Please don't consider your solution silly
    Firstly, You are the 3rd person to submit an answer
    Secondly, The best formula/function is the one that you know and understand.

  9. Michael Azer says:

    I think I have a very tedious solution, which people won't have the patience to do except in small numbers.

    I used the same problem setup as "Anup Agarwal"

    AND =IF(AND(MID(B2,1,1)="1",MID(C2,1,1)="1"),1,0)&IF(AND(MID(B2,2,1)="1",MID(C2,2,1)="1"),1,0)&IF(AND(MID(B2,3,1)="1",MID(C2,3,1)="1"),1,0)&IF(AND(MID(B2,4,1)="1",MID(C2,4,1)="1"),1,0)

    OR =IF(OR(MID(B3,1,1)="1",MID(C3,1,1)="1"),1,0)&IF(OR(MID(B3,2,1)="1",MID(C3,2,1)="1"),1,0)&IF(OR(MID(B3,3,1)="1",MID(C3,3,1)="1"),1,0)&IF(OR(MID(B3,4,1)="1",MID(C3,4,1)="1"),1,0)

    =IF(OR(AND(MID(B4,1,1)="1",MID(C4,1,1)="0"),AND(MID(B4,1,1)="0",MID(C4,1,1)="1")),1,0)&IF(OR(AND(MID(B4,2,1)="1",MID(C4,2,1)="0"),AND(MID(B4,2,1)="0",MID(C4,2,1)="1")),1,0)&IF(OR(AND(MID(B4,3,1)="1",MID(C4,3,1)="0"),AND(MID(B4,3,1)="0",MID(C4,3,1)="1")),1,0)&IF(OR(AND(MID(B4,4,1)="1",MID(C4,4,1)="0"),AND(MID(B4,4,1)="0",MID(C4,4,1)="1")),1,0)

  10. Michael Azer says:

    Sorry my last post was totally messed up

    AND
    =IF(AND(MID(B2,1,1)="1",MID(C2,1,1)="1"),1,0)&IF(AND(MID(B2,2,1)="1",MID(C2,2,1)="1"),1,0)&IF(AND(MID(B2,3,1)="1",MID(C2,3,1)="1"),1,0)&IF(AND(MID(B2,4,1)="1",MID(C2,4,1)="1"),1,0)
    OR
    =IF(OR(MID(B3,1,1)="1",MID(C3,1,1)="1"),1,0)&IF(OR(MID(B3,2,1)="1",MID(C3,2,1)="1"),1,0)&IF(OR(MID(B3,3,1)="1",MID(C3,3,1)="1"),1,0)&IF(OR(MID(B3,4,1)="1",MID(C3,4,1)="1"),1,0)
    XOR
    =IF(OR(AND(MID(B4,1,1)="1",MID(C4,1,1)="0"),AND(MID(B4,1,1)="0",MID(C4,1,1)="1")),1,0)&IF(OR(AND(MID(B4,2,1)="1",MID(C4,2,1)="0"),AND(MID(B4,2,1)="0",MID(C4,2,1)="1")),1,0)&IF(OR(AND(MID(B4,3,1)="1",MID(C4,3,1)="0"),AND(MID(B4,3,1)="0",MID(C4,3,1)="1")),1,0)&IF(OR(AND(MID(B4,4,1)="1",MID(C4,4,1)="0"),AND(MID(B4,4,1)="0",MID(C4,4,1)="1")),1,0)

  11. Stephen says:

    @stefan,
    I just couldn't get your solutions to work.
    01010101010 + 01010101110 = 02020210120
    what am i doing wrong?

  12. Stephen says:

    @anup
    ...I got yours to work!

  13. Rich says:

    @Stephen - I get the same, but Stef@an's second solution for AND does work (at least for the test cases I used)

  14. Stef@n says:

    @ Stephen / Rich
    yes , you are right ! - only this works:

    OR
    =1*SUBSTITUTE (A1+A2;2;1)
    XOR
    =1*SUBSTITUTE (A1+A2;2;0)
    AND
    =1*SUBSTITUTE (SUBSTITUTE (A1+A2;1;0);2;1)

  15. Michael Azer says:

    @Stef@n - You're answer is really smart, I never knew about the substitute function before. Great Work!

  16. Stef@n says:

    Thx Michael 🙂
    yes - it is simply easy 😉
    if you add 1 and 1 - excel calculate 2
    and then you have to substitute the 2 - new = 0 respectively 1

  17. Rob says:

    Here is a good resource for people wanting to learn binary and hexadecimal.
    http://justwebware.com/bitwise/bitwise.html

  18. Kyle McGhee says:

    Three that weren't asked for:
    NOT
    =SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(A1+A2,0,3),1,0),3,1)

    EQV
    =SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(A1+A2,0,3),2,3),1,0),3,1)

    IMP
    =SUBSTITUTE(SUBSTITUTE(A1+SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(A2,0,3),1,0),3,1),0,1),2,0)

    (was using Daniel Ferry's bitwise file to verify against)

  19. Q says:

    @ Kyle

    Not only takes one parameter and inverts 0 -1 and 1-0

    Took out the +A2
    =SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(A1,0,3),1,0),3,1)

  20. Great solutions!

    I'll add two:

    NAND =1*SUBSTITUTE (A1+A2,2,0)

    NOR=1*SUBSTITUTE(SUBSTITUTE (SUBSTITUTE(A1+A2,0,2),1,0),2,1)

  21. John Fuller says:

    This will work for binary numbers of any size (although the text format mask will have to have as many zeroes as there are digits in the longest addend)

    Assume binary #s are in C35 & C36, then add and format as text in C37:
    =TEXT(C36+C35,"000000000000")
    -sum- = 101112211112

    AND - SUBSTITUTE 0s for 1s in -sum-, then sub 1s for 2s
    =SUBSTITUTE(SUBSTITUTE(C37,"1","0"),"2","1")

    OR - sub 1s for 2s in -sum-
    =SUBSTITUTE(C37,"2","1")

    XOR - sub 0s for 2s in -sum-
    =SUBSTITUTE(C37,"2","0")

  22. Shane says:

    Just wandered by:

    AND:

    =SUBSTITUTE(A1+A2,1,0)/2

  23. Ronald Vonk says:

    Hi Chandoo,

    I am not (yet) really into bitwise calculation, but I am looking for a way to speed up my vba calculation with very big numbers. Would is ben convenient to use bitwise notation for this?

    Best regards,

    Ronald (the Netherlands)
    p.s. love your country!

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