We, analysts take pride in the fact that we tell stories. But what if you have a boss, client or colleague who wouldn’t buy the story?
This is a problem we face often. Let’s say your boss has stubborn opinion about something, like more advertising leads to more sales. You know the data doesn’t support this theory. But how do you change your boss’ mind?
Here is an interesting way, showcased in NY Times recently.
Changing stubborn opinions with visualizations – 3 step process:
Assuming we are talking about ad spend vs. sales example:
- Ask your boss to draw a line that (s)he thinks to be true.
- Then show the line from original data (or observations).
- Tell your boss how accurate / wrong his(her) line is.
This technic can be very persuasive if you make it interactive.
For more on how NY Times implemented it, check out this page:
How family income affects children’s college chances
Your thoughts please:
Here are 2 questions for you:
- How do you change someone’s mind using data?
- How would you implement these concepts in Excel?
Go ahead and share your thoughts in the comments section.
I have a stubborn opinion that only 1% people who read articles on Chandoo.org leave comments. Change my mind. 🙂
2 Responses to “Weighted Sorting in Excel ”
Just add a column calculating the "performance" or whatever is your criteria and sort by it? No?
have no patience to waste 13min. Save your time too.
Just thought I would mention, the "weird" custom sort behavior mentioned at 5:45 where "% return" doesn't appear to be sorting is because the "August Purchases" field has the sort preference and since these are such unique values, no additional sorting is possible on the "% return" field. If there were two entries that had the same "Customer Since" year AND the same "August Purchases" amount, THEN you would see a sorting of the "% return" on these two entries.