We, analysts take pride in the fact that we tell stories. But what if you have a boss, client or colleague who wouldn’t buy the story?
This is a problem we face often. Let’s say your boss has stubborn opinion about something, like more advertising leads to more sales. You know the data doesn’t support this theory. But how do you change your boss’ mind?
Here is an interesting way, showcased in NY Times recently.

Changing stubborn opinions with visualizations – 3 step process:
Assuming we are talking about ad spend vs. sales example:
- Ask your boss to draw a line that (s)he thinks to be true.
- Then show the line from original data (or observations).
- Tell your boss how accurate / wrong his(her) line is.
This technic can be very persuasive if you make it interactive.
For more on how NY Times implemented it, check out this page:
How family income affects children’s college chances
Your thoughts please:
Here are 2 questions for you:
- How do you change someone’s mind using data?
- How would you implement these concepts in Excel?
Go ahead and share your thoughts in the comments section.
I have a stubborn opinion that only 1% people who read articles on Chandoo.org leave comments. Change my mind. 🙂

















6 Responses to “Make VBA String Comparisons Case In-sensitive [Quick Tip]”
Another way to test if Target.Value equal a string constant without regard to letter casing is to use the StrCmp function...
If StrComp("yes", Target.Value, vbTextCompare) = 0 Then
' Do something
End If
That's a cool way to compare. i just converted my values to strings and used the above code to compare. worked nicely
Thanks!
In case that option just needs to be used for a single comparison, you could use
If InStr(1, "yes", Target.Value, vbTextCompare) Then
'do something
End If
as well.
Nice tip, thanks! I never even thought to think there might be an easier way.
Regarding Chronology of VB in general, the Option Compare pragma appears at the very beginning of VB, way before classes and objects arrive (with VB6 - around 2000).
Today StrComp() and InStr() function offers a more local way to compare, fully object, thus more consistent with object programming (even if VB is still interpreted).
My only question here is : "what if you want to binary compare locally with re-entering functions or concurrency (with events) ?". This will lead to a real nightmare and probably a big nasty mess to debug.
By the way, congrats for you Millions/month visits 🙂
This is nice article.
I used these examples to help my understanding. Even Instr is similar to Find but it can be case sensitive and also case insensitive.
Hope the examples below help.
Public Sub CaseSensitive2()
If InStr(1, "Look in this string", "look", vbBinaryCompare) = 0 Then
MsgBox "woops, no match"
Else
MsgBox "at least one match"
End If
End Sub
Public Sub CaseSensitive()
If InStr("Look in this string", "look") = 0 Then
MsgBox "woops, no match"
Else
MsgBox "at least one match"
End If
End Sub
Public Sub NotCaseSensitive()
'doing alot of case insensitive searching and whatnot, you can put Option Compare Text
If InStr(1, "Look in this string", "look", vbTextCompare) = 0 Then
MsgBox "woops, no match"
Else
MsgBox "at least one match"
End If
End Sub