Changing stubborn opinions with visualizations [case study]

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We, analysts take pride in the fact that we tell stories. But what if you have a boss, client or colleague who wouldn’t buy the story?

This is a problem we face often. Let’s say your boss has stubborn opinion about something, like more advertising leads to more sales. You know the data doesn’t support this theory. But how do you change your boss’ mind?

Here is an interesting way, showcased in NY Times recently.

family-income-vs-college-enrollment-nytimes

Changing stubborn opinions with visualizations – 3 step process:

Assuming we are talking about ad spend vs. sales example:

  1. Ask your boss to draw a line that (s)he thinks to be true.
  2. Then show the line from original data (or observations).
  3. Tell your boss how accurate / wrong his(her) line is.

This technic can be very persuasive if you make it interactive.

For more on how NY Times implemented it, check out this page:

How family income affects children’s college chances

Your thoughts please:

Here are 2 questions for you:

  1. How do you change someone’s mind using data?
  2. How would you implement these concepts in Excel?

Go ahead and share your thoughts in the comments section.

I have a stubborn opinion that only 1% people who read articles on Chandoo.org leave comments. Change my mind. 🙂

 

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17 Responses to “Custom Number Formats – Colors”

  1. Duncan says:

    You are right, Chandoo. I was playing with the colour numbers last week and some of them don't appear different from each other. Others are totally different from yours.

  2. Hui... says:

    @Duncan
    Each version of Excel, post 2003, renders colors slightly differently
    Different language versions may also have different default color palettes

  3. polo says:

    Hello in french
    excel 2010
    colo1 = couleur1 = black
    [couleur1]; [couleur2]; etc..

  4. Andras Ujszaszy says:

    @Hui, thank you very much again for this great post.
    However - under Excel 2007, Hungarian version your solution does not work with color names. I've tried both English and Hungarian names, but drops an error message "not valid formats"

    Do you have any idea how to solve this issue?
    thanks in advance

    • Hui... says:

      @Andras

      Without a Hungarian version of Excel 2003 I don't think I can assist

    • Sarah says:

      Have you tried using the colour numbers? I couldn't get the names to work (despite using an english version of excel). but it did work with the numbers though. I left out the "u" and was easily able to produce burgundy using [color9]

    • Florinel says:

      Here a possible solution: find an English version of Excel, write there the formats using English names, then open the file in the Hungarian version and see the translation.

  5. Nigel says:

    In Excel 2007 I can't get the colour names to work e.g Sea Green but the numbers do e.g color3 - colour3 does not work so I must bow to the country that has stolen my language (ha ha!)

  6. Hey chandoo, nice Tip!
    Wouldn't be easier just apply some conditional formatting for negative numbers and another for positive numbers? Or there's some cases that you can't do that?

  7. Unfortunately the TEXT function doesn't color the cell as number formatting does.

  8. Khalid NGO says:

    Hi Hui,
    Great post Sir, love the new way of formatting with color numbers.
    I am using 2007, and it leads me to the last color number 56.

    Thanks Hui.

  9. […] explains how to set up custom number formats with a wide array of […]

  10. Colin says:

    Thanks Hui - works a treat!

  11. John Smith says:

    Thank you, very helpful.
    Trying to figure out if it is possible to apply color only to a part of the cell?

    E.g. I have a value formatted as Accounting with a currency symbol.
    Those I find somewhat distracting though necessary. If I could make them less obtrusive by coloring them gray while the number would stay black, that would be great. Tried tinkering with the format string, but didn't get the desired result. Single color for complete cell value works, but coloring just part of it could not be achieved. Maybe somebody managed that?

  12. Shaun says:

    Exactly what I was looking for - thank you!

  13. colour in the Australian doesn't work - we have to go American and no problem.
    I always thought is was 56 colours notice you have 57. Cool.

    thanks
    Analir Pisani
    Customised Microsoft Office Training Specialist
    Sydney - Australia
    http://www.azsolutions.com.au

  14. Me Myself says:

    Thank You!

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