Yesterday I read about interaction plots on junk charts where he points out the merits of an interaction plot. Interaction plots show interaction effects between 2 factors. For eg. you can show how your product sales have changed between year 1 and year 2 using an interaction plot like below:
As you can see, interaction plot is a simple line chart with several series. You can easily make this in Excel. Here is a simplified tutorial to help you get started.
Step 1: Select the data and insert a line chart
This is simple, just insert a line chart from the data.
Step 2: Go to the line chart “data” and change rows to columns
You require this step only if your data is oriented differently.
Step 3: Format the interaction chart
Since excel colors each line series differently, you need to change the colors, add labels, adjust the label source (from data to series) and then format grid lines etc.
That is all, your interaction plot is ready to go.
Download interaction plot template for excel and play with it
Click here to download the interaction chart template for excel and use it to make your own interaction plots.
Points to consider when you are making interaction plots,
- Interaction plots can be too messy if you have a lot of series. Generally they loose the appeal after 6-7 series of data.
- Chart formatting with more series of data can be a pain too. Use F4 key if you are found repeating same steps.
- Make sure you don’t color individual series differently. You can use same color and label instead. It looks a lot better that way.
- In cases like last year vs. this year or budget vs. actual, you can even use clustered bars. See more examples on budget vs. actual charts for inspiration.
What is your opinion about interaction plots?
I think they are good for small data samples. I have personally not used them, but I like the idea and will use them when there is an an opportunity. What about you? Have you used them in any professional setting? How did your audience feel about the chart? Tell us using the comments.
12 Responses to “Analyzing Search Keywords using Excel : Array Formulas in Real Life”
Very interesting Chandoo, as always. Personally I find endless uses for formulae such as {=sum(if(B$2:B$5=$A2,$C$2$C$5))}, just the flexibility in absolute and relative relative referencing and multiple conditions gives it the edge over dsum and others methods.
I've added to my blog a piece on SQL in VBA that I think might be of interest to you http://aviatormonkey.wordpress.com/2009/02/10/lesson-one-sql-in-vba/ . It's a bit techie, but I think you might like it.
Keep up the good work, aviatormonkey
Hi Chandoo,
You might find this coded solution I posted on a forum interesting.
http://www.excelforum.com/excel-programming/680810-create-tag-cloud-in-vba-possible.html
[...] under certain circumstances. One of the tips involved arranging search keywords in excel using Array Forumlas. Basically, if you need to know how frequent a word or group of keywords appear, you can use this [...]
@Aviatormonkey: Thanks for sharing the url. I found it a bit technical.. but very interesting.
@Andy: Looks like Jarad, the person who emailed me this problem has posted the same in excelforum too. Very good solution btw...
Realy great article
"You can take this basic model and extend it to include parameters like number of searches each key phrase has, how long the users stay on the site etc. to enhance the way tag cloud is generated and colored."
How would you go about doing this? I think it would need some VB
Hi,
I found the usage very interesting, but is giving me hard time because the LENs formula that use ranges are not considering the full range, in other words, the LEN formula is only bringing results from the respective "line" cell.
Using the example, when I place the formula to calculate the frequency for "windows" brings me only 1 result, not 11 as displayed in the example. It seems that the LEN formula using ranges is considering the respective line within the range, not the full range.
Any hint?
@Thiago
You have to enter the formula as an Array Formula
Enter the Formula and press Ctrl+Shift+Enter
Not just Enter
Thank you, Hui! I couldn't work out how this didn't work
is there a limit to the number of lines it can analyse.
Ie i am trying to get this to work on a list of sentances 1500 long.
@Gary
In Excel 2010/2013 Excel is only limited by available memory,
So just give it a go
As always try on a copy of the file first if you have any doubts
Apologies if I am missing something, but coudn't getting frequency be easier with Countif formula. Something like this - COUNTIF(Range with text,"*"&_cell with keyword_&"*")
Apologies if I missed, but what is the Array Formula to:
1. Analyze a list of URL's or a list of word phrases to understand frequency;
2. List in a nearby column from most used words to least used words;
3. Next to the list of words the count of occurrences.