Citibank’s brilliant “no panga sab changa” ad

Posted on May 19th, 2008 in India , advertising , business , ideas - 6 comments

I came across this brilliant ad from Citibank advertising their metro card for Delhi metro, see it yourself.

I have taken Delhi metro first time during my summer internship in 2005. The system was excellent even at that time. I felt proud riding a world class air conditioned carriage from my hotel to the heart of Delhi on a hot summer day all for a couple of rupees. “It works” that is the first thought that hit me. It must be a pain to buy tickets / passes the old way with cash every time (I am not sure if anyone else is offering a metro card / smart card, May be Delhi readers can confirm …?) thanks to Citi, that problem should be solved now.

All said and done, I sincerely wish we get an octopus card like system for this so that you can use it make the urban life a little better.

PS: Delhi metro ad link via Daily Humor

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Tags: ads, advertising, business, cool, Delhi, India, Metro

Comments

Hypnos May 20, 2008

My goodness? Do the new state-of-the-art high-tech Delhi metro trains shake like this?

Amit May 20, 2008

Made a point Hypnos!

Chandoo May 20, 2008

@Hypnos … good point there… As you are already know, advertisers rely on fair bit of exaggeration to make their point heard. In this case, even though they slightly over did it, the point is audible… what do you say?

@Amit … Welcome to PHD

Agel May 28, 2008

Metro train feels delhi as high tech city… but i believe city should add few more routes. event India should add lot of train like that at mumbai, calcullta and other metro city..

Rohan May 29, 2008

Hey, Chandoo, thanks for linking my blog. Any chance we can mutually blog roll?

Chandoo May 29, 2008

@agel – thanks for visiting PHD.. I agree with you, we should not be complacent with 1 example in Delhi, we should keep building world class infrastructure like this…

@Rohan .. you are welcome.. oh yeah, mutual blogrolling.. sounds interesting.. let me add yours to the side bar

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