Calorie card : a sound business idea for gyms / health clubs
Yesterday while on treadmill I got this idea (btw, what is your favorite spot for generating new ideas?) – a calorie card its like a gas card, A membership card for gyms / health clubs. The key difference is that, instead of using the card whenever you spend money, you use calorie card whenever you spend calories
– you can get 1 point for every 100 calories you spend at the gym
– you can redeem points once you reach 50 or something like that
– you can use the points to renew your gym memberships etc.
The idea works like a virus since it would provoke you to workout more, stay healthy and earn in return. It may not sound that profitable initially, but my guess is, this would increase customer loyalty and feel good factor, which is good for brands in the medium to long run.
what do you think?
PS: the card image is from Chase, I just changed it to convey the message
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