Saw this brillliantly executed interactive ad for promotion of laser eye treatment sometime back. It looks pretty much similar to online gambling/casino/Vi@gr@ ads where they make you shoot a duck, ball or something else and when you finally shoot they will direct you to their website which promotes something or other.
You shoot the glasses of the guy and the popup eventually explains how to get rid off the glasses.
Once you shoot, the popup comes….
Tags: Online Advertising, Advertising, Pop-up ads
