For the past 4-5 days I have been really busy and the reason is not some submission or exam. It is ad-mark. Mercur-i, our marketing club conducts “marketer of month” contest. There will be several phases in this contest and as you participate in each round you will accumulate points based on your performance. The ad-mark is the second round of MoM.

Our team (ashwin, raju and myself) chose deodorant as the product category. We called the deo as ‘Swish’ and positioned as a no-nonsence deo. It was a very good learning experience making the ads and convincing the jury to buy our product. The result is not surprising though. Our team bagged first prize.

See some of the ads.

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