How NOT to do Online Advertising – Lessons from Rediff
Rediff seems to have taken a full leap from the standards of online advertising and web layouts when they realized that lots of people are going to click on day 1 scorecard link for IND-AUS first test match. The result is nothing short of user disgust and anger. See it for yourself. There seem to […]
The Calvin Fund!
Well, thats not a new mutual fund in the market, but I can understand your confusion, given that several AMCs have tiger funds. Calvin fund is the name I am giving to my investment drive. The aim is to purchase a complete collection of my favorite strips, “Calvin & Hobbes – The complete collection” which […]
PHD’s Regular Blah #5
“Gyeon-Woo ,Gyeon-Woo , I am sorry Gyeon-WooGyeon-Woo , I am sorry Gyeon-WooI thought I am a different girlBut, I am just hopelessGyeon-Woo , I am sorry Gyeon-Woo “ When was the last time a movie touched you so much? When was the last time you saw an artistic performance and the same message kept coming […]
Howto: Excel Based Mutual Fund Portfolio Tracker
Instead of searching for the NAVs of all my funds at MyIRIS or MutualFundsIndia, I have developed a small excel sheet which will fetch the values for me and displays the current portfolio value at the click of a button. Here I am trying to share the “HOWTO” of the same. Create an excel workbook […]
Misguided Enthusiasm?
Yesterday I went to see the “Rang De Basanti” in Velocity. Everytime I go there I end up thinking about the youth in Indore. So, there I was watching the acclaimed performance by Aamir & co. There is quite a bit of appreciation of the movie from the audience with vigils and claps every now […]
What the hell is this?
I have an exam tomorrow. Consumer Behaviour. As I am going through the material I hit upon this road block type of definition for category management and my mind entered a recursive loop trying to understand what exactly in the GOD’s name “category management” stands for. Under the leadership of a category manager, using cross-functional […]
Busy and how?
For the past 4-5 days I have been really busy and the reason is not some submission or exam. It is ad-mark. Mercur-i, our marketing club conducts “marketer of month” contest. There will be several phases in this contest and as you participate in each round you will accumulate points based on your performance. The […]