How too many dishes spoiled the cook…
Or, How Chandoo got hungry, cooked dishes and had a huge meal Well, that was a poor attempt at copying an already copied book title 😉 nevertheless, the news in the town is that “Chandoo is cooking” or wait a second there; I think it should be “it has rained for a week in Chennai”. […]
A bachelors guide to renting a house in Chennai
All you hopeless and wifeless bachelors, get up and start looking. With PHD releasing “the unofficial bachelors guide to renting a house in Chennai” today, you will never again get a “no, we dont rent to criminals, politicians, drummers, dogs, carpenters and bachelors” reply from your prospective landlords. Where to look: Never call a housing […]
Magazine advertising gets better
The latest ad by GE money is executed really well. For one I am a big hater of magazine ads with a portion coming out of the magazine layout (I dont know what do you call them), but they are annoying and make the whole reading experience painful. Comments?
Absolut Shift
Looks like companies are bitten by the rebranding bug. First there was Intel changing its logo. Then there is Kodak following the suit. Now we hear one of the most famous campaigns of ad world, Absolut vodka – bottle campaign is being shelved. The absolut ads have always been one of my most favorite print […]
Shareholders, value creation and all that bushllit
The traditional theories of corporate finance have 2 viewpoints. They are, Shareholder value maximization is much more important than growing ones own limbs, stealing office stationary and gossiping at the water cooler. No one ever bothered to read the second bullet point. But the world from now onwards is not going to be like that. […]
Online Advertising
Sometimes the anomalies and opportunities presented by online advertising leave me surprised. One thing that I always question is why cant the online advertising make sense? Companies spend huge chunks of money placing their ads right behind customers mouse pointer. And the result? The online advertising becomes much more confusing than offline alternatives. If ad-clutter […]
All set to go
Winter clothes – doneCamera & Batteries – doneMoney – doneTickets – doneTimepass Material – doneOther stuff like mobiles etc. – doneFirst Aid packing – will be done in Delhi Preparation for todays exams – not done