All articles with 'money' Tag

A bachelors guide to renting a house in Chennai

Published on Jul 27, 2006 in Random

All you hopeless and wifeless bachelors, get up and start looking. With PHD releasing “the unofficial bachelors guide to renting a house in Chennai” today, you will never again get a “no, we dont rent to criminals, politicians, drummers, dogs, carpenters and bachelors” reply from your prospective landlords. Where to look: Never call a housing […]

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Magazine advertising gets better

Published on Feb 18, 2006 in Random

The latest ad by GE money is executed really well. For one I am a big hater of magazine ads with a portion coming out of the magazine layout (I dont know what do you call them), but they are annoying and make the whole reading experience painful. Comments?

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Absolut Shift

Published on Jan 18, 2006 in Random

Looks like companies are bitten by the rebranding bug. First there was Intel changing its logo. Then there is Kodak following the suit. Now we hear one of the most famous campaigns of ad world, Absolut vodka – bottle campaign is being shelved. The absolut ads have always been one of my most favorite print […]

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Shareholders, value creation and all that bushllit

Published on Nov 24, 2005 in Random

The traditional theories of corporate finance have 2 viewpoints. They are, Shareholder value maximization is much more important than growing ones own limbs, stealing office stationary and gossiping at the water cooler. No one ever bothered to read the second bullet point. But the world from now onwards is not going to be like that. […]

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Online Advertising

Published on Oct 19, 2005 in advertising, banking, technology

Sometimes the anomalies and opportunities presented by online advertising leave me surprised. One thing that I always question is why cant the online advertising make sense? Companies spend huge chunks of money placing their ads right behind customers mouse pointer. And the result? The online advertising becomes much more confusing than offline alternatives. If ad-clutter […]

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All set to go

Published on Aug 6, 2005 in Random

Winter clothes – doneCamera & Batteries – doneMoney – doneTickets – doneTimepass Material – doneOther stuff like mobiles etc. – doneFirst Aid packing – will be done in Delhi Preparation for todays exams – not done

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Know your internship insideout

Published on Jun 21, 2005 in Random

Note: This post has a face value of ZERO. Come April and 99.999% of India’s total population’s sole concern is the summer heat. The rest 0.001% is profoundly worried about a strange exercise called summer internship. Once upon a time some body will say, “it is the minority which define the majority”. So lets talk […]

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Purnography – The VT ishtyle

Published on Jun 8, 2005 in Random

Just before leaving mumbai we (dock, karthick an myself) went to VT to see a movie (which ofcourse is a real time and money waster) and then to do some shopping. I got some really nice snaps of the buildings there. Check them out. Mumbai Nagara Palika Bhavan, VSNL Building VT Station Mumbai Nagara Palika […]

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The ultimate management book series

Published on May 6, 2005 in Humor

Ok folks!, sit tight. I am going to reveal my plans about the upcoming series of management books authored by none other than yours truly. On a more serious note, i am fed up trying to feed myself with good south Indian food in this hinterland. I am trying with out any success for the […]

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Local Advertising

Published on Apr 26, 2005 in Random

Being the ad freak that I am, I spend most of the travel time gazing at the billboards inside/outside the local stations. Sometime back the idea of writing an article on these advertisements came to my mind. Here goes the implementation of the same. Spread the buzz! Zee – Bhaskar’s stable is trying to launch […]

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A date with just another mumbai bar & restaurant

Published on Apr 13, 2005 in Random

Being the foodies that hairy and me are we were vigorously searching for a restaurant which can serve non-veg food and is near to the place where we live. After initial enquiries with other bschoolers we found that there is a good and cheap place near by. So yesterday after office hours we left the […]

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Of career and electives…

Published on Mar 25, 2005 in Random

After lot of thought and reconsiderations I have made my decisions for electives. On the outset the list or electives may look like I am doing general management, but I have ended up taking all courses related to marketing. I know this is a tough choice to make as i will have to spend rest […]

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The PHD Blogmela

Published on Mar 5, 2005 in Random

Welcome to PHD Blogmela. Just now completed reading all the posts nominated and boy!, this is going to be a real Indian blogmela. Majority of the nominations centered around India as in they spoke about India rather than about some Indian. Ok, I am not wasting anymore time. Lets jump in to the PHD Blogmela. […]

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FINdigestible!

Published on Feb 20, 2005 in Random

When i was a kid, i was fascinated by numbers. So much so that I used to top all the maths courses. Later during the engineering first year when I failed to add 2 matrices in the final exam I felt like suiciding. It was such a shame for me. All the penchant for numbers […]

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of bulging, purging, choking and loving (BPCL)

Published on Feb 13, 2005 in Random

bulging & purging:An interesting thing is happening on the hilltop resort now a days. A bunch of 30 pgp1s has started a dietary circus called body purging program. we call it bpp. with in 2 days the bpp doers number plummetted by 90% and now we have 3 lone survivers. Last heard some geeks have […]

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