Did you see the moon-walking bear? – nice ad

Transport for London‘s new advertising campaign to increase the safety of cycle travel in London is pretty innovative, watch the ad here (totally safe for work, so go ahead and watch): But there is another important lesson in the ad, as Seth Godin suggested, way too many marketers wanted us to count the passes and […]

Nike’s new “my better is better than your better” ad kicks a$$

Wow, I am impressed by the new Nike commercial “my better is better than your better | my power is more powerful than your power”. Watch the 30 second spot, listen to the words, arent they inspiring? Doesn’t the ad make you run faster, play harder or just do better whatever you are at. I […]

Conditional Formatting in Excel – 5 Tips to make you a Rockstar

Excel conditional formatting is a hidden and powerful gem that when used well, can change the outlook of your project report / sales budget / project plan or analytical outputs from bunch of raw data in default fonts to something truly professional and good looking. Better still, you dont even need to be a guru […]

Pulsar Mania – Bajaj’s new kickass advertisement

Bajaj has always been a smart advertiser and brand promoter. Generations of people have grown up watching their ads and whenever you see one of them you always feel happy inside. The brand and some of the bikes stand for what India is and what our values are. Be it the humara Bajaj or Feel […]