Spotted these two rather well done ads starring Dhoni. The ads glorify lungi-clad, wild-dancing, movie-loving Tamil spirit while promoting carbonated sweetened beverages and mechanized time indicators.
Dhoni Pepsi ad:
Dhoni Sonata ad:
However well done these ads are, I must admit that you will never probably see anything close to what is depicted in the ads anywhere [...]
Gone are the days when software jobs are called ‘coder’ or ‘programmer’, as sophistication increased companies started calling the same coder as ’software engineer’ or ‘programmer analyst’, then there were ’sr. evangelists’, ‘associates’ and ’server gurus’, but in the new era where demand is outstripping supply, naming a job creatively is as important as the [...]

Yesterday while on treadmill I got this idea (btw, what is your favorite spot for generating new ideas?) - a calorie card its like a gas card, A membership card for gyms / health clubs. The key difference is that, instead of using the card whenever you spend money, you use calorie card whenever you [...]

Take a look at the above ad of Shoppers stop that is featured on rediff today. Clearly the ad agency hasn’t understood how web advertising works. Instead of designing a campaign that would engage users online, encourage them to click, read-up and sign-up or subscribe, they just choose to replicate a news paper ad’s jpg [...]
Last night while looking for chocolate chip ice-cream, I couldn’t help but notice this perfect example of a “brand blinding the eyes of the manager so much that she neglects customers”. Take a look at the graters ice cream cups.
Can you identify vanilla from chocolate chip from strawberry when all cups look like this. I [...]
6 of the outdoor ads that I think are really cool, see for yourself:
First, one of the most memorable brands of India, Amul, their advertising strategy is simple, every time connect with audience with messages that are from current news items. The humor is subtle yet striking. [See more of amul ads here]
Ad informing people [...]
Most of the time doing a print advertisement is much more difficult than doing a normal video ad, the creativity is limited to a rectangle on the paper and no matter how much effort is spent on the ad, your audience may not even look at it for more than a split second. Only very [...]