Gantt in 60 seconds – churn out an excel project plan in no time
One of the most frequent tasks for any manager is “planning”, be it putting together a hiring schedule or designing a jumbo jet, it all starts with a simple project plan and gantt chart is simple and intuitive representation of the same. But how to make a gantt chart in excel without writing too many […]
Citibank’s brilliant “no panga sab changa” ad
I came across this brilliant ad from Citibank advertising their metro card for Delhi metro, see it yourself. I have taken Delhi metro first time during my summer internship in 2005. The system was excellent even at that time. I felt proud riding a world class air conditioned carriage from my hotel to the heart […]
Here is a free idea for Starbucks
A significant amount of my job work involves drinking copious amount of coffee while looking out the window. Ok, I am kidding 🙂 I wish my job involved all that, but I still drink a cup of coffee every workday (Weekends are obviously reserved for good old Filter Kaapi). Unfortunately I am forced to buy […]
Dhoni sizzles in Tamilified ads
Spotted these two rather well done ads starring Dhoni. The ads glorify lungi-clad, wild-dancing, movie-loving Tamil spirit while promoting carbonated sweetened beverages and mechanized time indicators. Dhoni Pepsi ad: Dhoni Sonata ad: However well done these ads are, I must admit that you will never probably see anything close to what is depicted in the […]
7 Most innovative software job titles
Gone are the days when software jobs are called ‘coder’ or ‘programmer’, as sophistication increased companies started calling the same coder as ‘software engineer’ or ‘programmer analyst’, then there were ‘sr. evangelists’, ‘associates’ and ‘server gurus’, but in the new era where demand is outstripping supply, naming a job creatively is as important as the […]
Calorie card : a sound business idea for gyms / health clubs
Yesterday while on treadmill I got this idea (btw, what is your favorite spot for generating new ideas?) – a calorie card its like a gas card, A membership card for gyms / health clubs. The key difference is that, instead of using the card whenever you spend money, you use calorie card whenever you […]
Another web advertising failure – shoppers stop
Take a look at the above ad of Shoppers stop that is featured on rediff today. Clearly the ad agency hasn’t understood how web advertising works. Instead of designing a campaign that would engage users online, encourage them to click, read-up and sign-up or subscribe, they just choose to replicate a news paper ad’s jpg […]