Watch out if you are buying insurance online at GEICO – your password is not encrypted
I have noticed something totally strange while trying to get an auto insurance quote online at GEICO. See it for yourself. They are showing your password in the URL… OMG 😮 Make sure you don’t use the site for getting new quotes as it could be a potential privacy breach as anyone watching the URLs […]
Vodafone – creativity gone awry
Just click those ads and tell me what you understood. Humor me, go ahead, I am waiting. … Ok, stop scratching, you might loose more hair than the common sense brand managers at vodafone lost. Apparently these adds convey that Vodafone has solved the unsolvable conundrum of “talk-time” or “validity” by introducing a lifetime valid […]
App. idea for iPhone developers (for other location aware phones as well)
Now that iPhone is going to have GPS built in, here is an application idea any of you iPhone app developers out there. The idea is simple, whenever the phone-holder is driving, this app would automatically answer calls with a pre-recorded message (that can go like, “Hi.., I am driving right now, please leave a […]
Cool outdoor advertising by Google Russia
This is cool, apparently Google resorted to this to beat the leading Russian search provider Yandex. I am not sure whether this would be effective though. Its like forcing people to break a habit. This, probably is the most challenging task for marketers all over the world. When customers are used to Yandex or Naver […]
Am I a Japanese Translator?
Fridays can be immensely fun, as I anticipate 2 days of doing-nothing while sipping coffee working on excel sheets. But nothing can make my day better than this immense suckmanship displayed by Naukri with their job recommendation for me. All the Japanese I know can be summarized to 1 word – “omurice“, now that I […]
Email marketing is NOT distributing pamphlets
Take a look at the above screen shot of my inbox. Does any thing look odd? Of course it does, the amazing folks at IRCTC have decided to send a tempting summer vacation offer to me, not once but 5 times in the last 14 hours. Despite having one of the finest Indian online customer […]
How simple is your product?
Here is a look at 3 different game controllers. First the simplest of them all, “wiimote”, easy to understand, easier to use Then comes the moderately complex “xbox controller”, should a take a couple of minutes to understand, couple of hours to get used, all in all, fun ensured Then comes the most complex of […]