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All articles in 'business' Category

Citibank’s brilliant “no panga sab changa” ad

Published on May 19, 2008 in advertising, business, ideas, India

I came across this brilliant ad from Citibank advertising their metro card for Delhi metro, see it yourself. I have taken Delhi metro first time during my summer internship in 2005. The system was excellent even at that time. I felt proud riding a world class air conditioned carriage from my hotel to the heart […]

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Here is a free idea for Starbucks

Published on May 14, 2008 in america, business, ideas, wonder why

A significant amount of my job work involves drinking copious amount of coffee while looking out the window. Ok, I am kidding 🙂 I wish my job involved all that, but I still drink a cup of coffee every workday (Weekends are obviously reserved for good old Filter Kaapi). Unfortunately I am forced to buy […]

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Dhoni sizzles in Tamilified ads

Published on May 8, 2008 in advertising, business, Humor, India

Spotted these two rather well done ads starring Dhoni. The ads glorify lungi-clad, wild-dancing, movie-loving Tamil spirit while promoting carbonated sweetened beverages and mechanized time indicators. Dhoni Pepsi ad: Dhoni Sonata ad: However well done these ads are, I must admit that you will never probably see anything close to what is depicted in the […]

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7 Most innovative software job titles

Published on May 2, 2008 in business, Humor, ideas, technology

Gone are the days when software jobs are called ‘coder’ or ‘programmer’, as sophistication increased companies started calling the same coder as ‘software engineer’ or ‘programmer analyst’, then there were ‘sr. evangelists’, ‘associates’ and ‘server gurus’, but in the new era where demand is outstripping supply, naming a job creatively is as important as the […]

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Calorie card : a sound business idea for gyms / health clubs

Published on May 2, 2008 in business, ideas

Yesterday while on treadmill I got this idea (btw, what is your favorite spot for generating new ideas?) – a calorie card its like a gas card, A membership card for gyms / health clubs. The key difference is that, instead of using the card whenever you spend money, you use calorie card whenever you […]

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Another web advertising failure – shoppers stop

Published on Apr 29, 2008 in advertising, business, wonder why

Take a look at the above ad of Shoppers stop that is featured on rediff today. Clearly the ad agency hasn’t understood how web advertising works. Instead of designing a campaign that would engage users online, encourage them to click, read-up and sign-up or subscribe, they just choose to replicate a news paper ad’s jpg […]

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Focus on customers, not on your brand

Published on Apr 10, 2008 in america, business, ideas, pics, wonder why

Last night while looking for chocolate chip ice-cream, I couldn’t help but notice this perfect example of a “brand blinding the eyes of the manager so much that she neglects customers”. Take a look at the graters ice cream cups. Can you identify vanilla from chocolate chip from strawberry when all cups look like this. […]

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Best of Indian Outdoor Advertising

Published on Apr 7, 2008 in advertising, business, Humor, India, media

6 of the outdoor ads that I think are really cool, see for yourself: First, one of the most memorable brands of India, Amul, their advertising strategy is simple, every time connect with audience with messages that are from current news items. The humor is subtle yet striking. [See more of amul ads here] Ad […]

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Few good Indian print ads – horlicks, maggi, zandu balm and head & shoulders

Published on Apr 3, 2008 in advertising, business, ideas

Most of the time doing a print advertisement is much more difficult than doing a normal video ad, the creativity is limited to a rectangle on the paper and no matter how much effort is spent on the ad, your audience may not even look at it for more than a split second. Only very […]

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Gmail custom time – fools day present for time travelers

Published on Apr 1, 2008 in business, Humor

Its that time of the year again, April first, the fools day, when folks working at Google get creative and make a joke that is totally crazy and back it up with research that sounds authentic. This just proves that when you are passionate about something, you end up having tons of fun. This year […]

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Did you see the moon-walking bear? – nice ad

Published on Mar 24, 2008 in advertising, business, wonder why

Transport for London‘s new advertising campaign to increase the safety of cycle travel in London is pretty innovative, watch the ad here (totally safe for work, so go ahead and watch): But there is another important lesson in the ad, as Seth Godin suggested, way too many marketers wanted us to count the passes and […]

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Nike’s new “my better is better than your better” ad kicks a$$

Published on Mar 15, 2008 in advertising, america, business, ideas, media

Wow, I am impressed by the new Nike commercial “my better is better than your better | my power is more powerful than your power”. Watch the 30 second spot, listen to the words, arent they inspiring? Doesn’t the ad make you run faster, play harder or just do better whatever you are at. I […]

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IIM Indore 2008 Placements

Published on Mar 11, 2008 in b-school, business, India, Indore

As usual my alma mater had a rocking placement year with 95 companies giving 367 offers to 173 odd students, salaries seemed to have peaked to new highs with lots of excellent offers and opportunities for the marketing / BFS and consulting candidates. IT companies offered some of the lowest salaries on the batch, indicating […]

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Pulsar Mania – Bajaj’s new kickass advertisement

Published on Mar 10, 2008 in advertising, business, India

Bajaj has always been a smart advertiser and brand promoter. Generations of people have grown up watching their ads and whenever you see one of them you always feel happy inside. The brand and some of the bikes stand for what India is and what our values are. Be it the humara Bajaj or Feel […]

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Why do notebook page layouts suck?

Published on Feb 23, 2008 in business, ideas, wonder why

My job takes me to numerous meetings, even though I hate to go to so many of them. Most of the time during the meetings I end up writing lots of notes about, good ideas things to do, action items usual meeting notes mind maps, diagrams and of course doodles well, this brings me to […]

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