business Category 
Cool outdoor advertising by Google Russia
By Chandoo at 9 June, 2008, 2:19 pm | 4 Comments
This is cool, apparently Google resorted to this to beat the leading Russian search provider Yandex. I am not sure whether this would be effective though. Its like forcing people to break a habit. This, probably is the most challenging task for marketers all over the world. When customers are used to Yandex or Naver [...]
Read More >>Am I a Japanese Translator?
By Chandoo at 6 June, 2008, 4:13 pm | 2 Comments
Fridays can be immensely fun, as I anticipate 2 days of doing-nothing while sipping coffee working on excel sheets. But nothing can make my day better than this immense suckmanship displayed by Naukri with their job recommendation for me.
All the Japanese I know can be summarized to 1 word - “omurice“, now that I think [...]
Read More >>Email marketing is NOT distributing pamphlets
By Chandoo at 4 June, 2008, 7:30 pm | 3 Comments
Take a look at the above screen shot of my inbox. Does any thing look odd? Of course it does, the amazing folks at IRCTC have decided to send a tempting summer vacation offer to me, not once but 5 times in the last 14 hours.
Despite having one of the finest Indian online customer data [...]
Read More >>How simple is your product?
By Chandoo at 2 June, 2008, 3:49 pm | 0 Comments
Here is a look at 3 different game controllers.
First the simplest of them all, “wiimote”, easy to understand, easier to use
Then comes the moderately complex “xbox controller”, should a take a couple of minutes to understand, couple of hours to get used, all in all, fun ensured
Then comes the most complex of all, “PS2 [...]
Read More >>Gantt in 60 seconds - churn out an excel project plan in no time
By Chandoo at 20 May, 2008, 9:47 pm | 5 Comments
One of the most frequent tasks for any manager is “planning”, be it putting together a hiring schedule or designing a jumbo jet, it all starts with a simple project plan and gantt chart is simple and intuitive representation of the same. But how to make a gantt chart in excel without writing too many [...]
Read More >>Citibank’s brilliant “no panga sab changa” ad
By Chandoo at 19 May, 2008, 2:09 pm | 6 Comments
I came across this brilliant ad from Citibank advertising their metro card for Delhi metro, see it yourself.
I have taken Delhi metro first time during my summer internship in 2005. The system was excellent even at that time. I felt proud riding a world class air conditioned carriage from my hotel to the heart of [...]
Read More >>Here is a free idea for Starbucks
By Chandoo at 14 May, 2008, 6:01 pm | 5 Comments
A significant amount of my job work involves drinking copious amount of coffee while looking out the window. Ok, I am kidding I wish my job involved all that, but I still drink a cup of coffee every workday (Weekends are obviously reserved for good old Filter Kaapi). Unfortunately I am forced to buy [...]
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