Revenue vs. Commission growth – Getting the message across [BYOD]

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Last week, I asked my email newsletter readers to submit “one data analysis problem you are struggling with”. We called it BYOD – Bring your own data. More than 100 people have emailed various interesting (and often very difficult) problems. This week (between 16th of February to 20th of February), let’s take a look at some of these problems and solve them.

This problem is sent by Fiona. 

Situation: Our commissions are growing way faster than revenues

Let’s say you are looking revenues & sales commissions of your company for last few years. The data looks like this:

revenue-growth-vs-commission-growth-data

And you want to highlight the fact that commissions are growing faster than revenues.

So you plot YoY growth rates for revenues & commissions.

Problem: The chart of YoY growth rates is not convincing

Take a look at the chart. It doesn’t convey the message that we want. At best it says “revenue growth is less than commission growth”

revenue-growth-vs-commission-growth-problem

How to convey the message “Commission growth is a problem for us”?

Option 1. Use indexed charts

When comparing 2 sets of values (that are in different order of magnitudes) over time, we can use indexed charts. They can tell the story of how the values have changed over time clearly.

Here is the indexed chart for our data:

revenue-commission-growth-indexed-chart

How to create this chart?

calculating-indexed-valuesSimple. Just follow below steps.

  1. Calculate index values. Assume first year value for each series as 100 (so revenues = 100, commissions=100 in year 2010)
  2. For next year, calculate the value as this year value / first year value
  3. Plot these indexed values on a line chart
  4. Adjust the line chart axis minimum to 1 (or 100%) if all values are >1
  5. You are done

Option 2. Visualize ‘for every % in revenue growth, commission grows by…”

We can calculate what is the change in commission growth rate for every % growth in revenues & plot this. This will depict the situation in a powerful & dramatic fashion, like this:

pct-change-in-commission-for-every-pct-change-in-revenues

How to create this chart?

calculating-values-pct-change-revenues-commission-growthEven simpler. Just do these steps:

  1. Calculate % values by dividing YoY commission growth with YoY revenue growth
  2. Plot this as a column chart
  3. Draw a line at 100%
  4. Add a text box at this line and write “Ideal” on it.
  5. You are done.

Download Revenue vs. Commission growth charts

Click here to download the example workbook. Examine the formulas & chart settings to learn better.

How would you present this information?

My favorite approach is to use indexed charts. They are designed for this exact purpose.

What about you? How would you visualize this kind of information? What charting techniques will you use to get your message across? Please share your inputs in the comments section.

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25 Responses to “Display Alerts in Dashboards to Grab User Attention [Quick Tip]”

  1. Alex Kerin says:

    I prefer the red,grey,light grey,black icon set. I've also used in-cell pie charts from Fabrice's Sparklines for Excel as an alert which could also provide another piece of information.

  2. Alex Kerin says:

    I prefer the red,grey,light grey,black icon set. I've also used in-cell pie charts from Fabrice's Sparklines for Excel as an alert which can also provide another piece of information.

    For Excel 2007, your formula should do the same as the Excel 2003 version, so that non-alert rows are blank - if they are 0, the unnecessary green icon will show

  3. Rohit1409 says:

    Hi Chandoo,

    Nice Post !! just to add something for EXL 2003, we can also 4 Ifs and link to the alert data

    For Ex: If we have alert data in Cell A2 and want to split in 4 orders namely <25%, 25-50%, 50-75% and 75%< then we can following formula and put fonts as you have suggested :

    =IF(A2<0.25,CHAR(153),IF(A2<=0.5,CHAR(155),IF(A2=0.76,CHAR(152)))))

    And then using Conditional Formating we can dashboard reflected on different COLOURS as per their respective alert.

    Best Regards
    Rohit1409

  4. Rohit1409 says:

    Hi Chandoo,

    Nice Post !!! just to add something for EXL 2003, we can also 4 Ifs and link to the alert data

    For Ex: If we have alert data in Cell A2 and want to split in 4 orders namely <25%, 25-50%, 50-75% and 75%< then we can following formula and put fonts as you have suggested :

    =IF(A2<0.25,CHAR(153),IF(A2<=0.5,CHAR(155),IF(A2=0.76,CHAR(152)))))

    And then using Conditional Formating we can dashboard reflected on different COLOURS as per their respective alert.

    Best Regards
    Rohit1409

  5. Rohit1409 says:

    The Complete formula [Don't Know how it got cut ]

    =IF(A2<0.25,CHAR(153),IF(A2<=0.5,CHAR(155),IF(A2=0.76,CHAR(152)))))

    PS : Use in single line [I have split it to avoid cuts 😉 ]

  6. Rohit1409 says:

    Hi Chandoo..

    why it is not displaying the complete formula..

    anyways here is the balance

    "=IF(A2<0.25,CHAR(153), IF(A2<=0.5,CHAR(155), IF(A2=0.76,CHAR(152)))))"

  7. Chandoo says:

    @Rohit... your formulas are fine. Just that the width of comment area is fixed and hence my website is cropping it at 640pixels. I just edited your formula and added few white spaces so that it wraps nicely.

    Very good idea btw.. kudos!

  8. Tom says:

    Hi,
    Maybe just go for 'bold' ; 'underline' or 'italic' to draw the users attention? Those methods (if those can be called methods) are used cross media type (books, journals, blogs, billboards, ...) to guide the readers eye to valuable information.
    Just a basic thought

  9. Chandoo says:

    @Tom.. good idea..

  10. [...] has a very nice writeup on how to add such alerts to dashboard sheets. Possibly related posts: (automatically generated)Divide your data set into workbooksHow to enforce [...]

  11. Ramesh Panakkal says:

    Hi Chandoo,

    You certainly grabbed my attention! although I wasn't sure what my brother (Suresh) and cousin (Shyam) were doing right, and I was doing wrong? 😉

    I love your blog btw - Many thanks for all your hard work in unravelling the secrets and mysteries of Excel!

    Best regards
    Ramesh

  12. Jeff Whitesel says:

    I thought I saw an advertisment for a book about learning excel called excel himalaya or something. It cost about 35.00 us money but seemed to have the things I need to have my admin assistant to start to use. I was hoping to start with this book and then send her to school if she shows some interest and aptitude. Any help on this would be appreciated. Thanks

    Great web site and information!!!!

  13. [...] There are lots of numbers in this dashboard. I would suggest adding few more visualizations like showing indicators or applying conditional formatting or replacing a table with a chart. This would reduce the [...]

  14. [...] is the same technique as alert icons in dashboard. Just that I also showed green [...]

  15. [...] is the same technique as alert icons in dashboard. Just that I also showed green [...]

  16. RROBBITT says:

    Hi Chandoo
    Firstly thanks for all the cool tips on how to use Excel better.

    I am new to the site and have a question which you may be able to assist with but dont know if these comment boxes are the best way of asking ?

    I am looking at assets and trying to calculate the depreciation total by taking a year (say 2010) adding the expected life of the asset (say 10 years) then comparing that to a future date (say 2015) using an IF statement. The calculation in normal is - IF((year in col B (2010) plus 10years)>year 2015, add a years depreciation, otherwise leave blank). The converted date value does not appear able to add 10 years in order to compare it to 2015. Am I missing something ?

  17. Rocky says:

    I use the “IF” Statement in conjunction with Conditional Formatting in MS Excel to give verbiage to alert one of a required action, dependant on a review date. This makes a visual stimulus, plus it clues one as to what the conditional format is trying to warn you about and what follow-up actions are required.

  18. Wow, I'm really impressed with dashboards. I had no idea this stuff was even possible with excel. I'd like to offer an interactive dashboard to my customers, showing analytics of their data. I have a .pdf file with the datapoints. I'd like them to enter the data on my website, and be able to see their data. Is something like that possible.

  19. Adam G says:

    Hi Chandoo,

    I've recently purchased the package for both templates.

    In the portfolio dashboard,under the calculations worksheet, I'm attempting to change the date range in the gantt chart to show only the range of the project that starts in late 2013.  How do I do this?

    Thanks
    Adam 

  20. [...] is the same technique as alert icons in dashboard. Just that I also showed green [...]

  21. Bianca says:

    Hi Chandoo,
    I'm new at Excel Dashboard and found your blog really useful and helpful! It's very nice of you that you dedicate your time to do this.
    Could you please explain how can I use Alerts based on dates on a Dashboar?
    For example, if a target date is coming closer to the actual date, the alert is yellow or red.
    I'd really appreciate some help!
    Thank you

  22. Marco says:

    Where can I download the file Excel of Averall Statistics ???
    Thanks a lot.

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