Visualizing Search Terms on Travel Sites – Excel Dashboard

Juice Analytics, one of my favorite visualization blogs discussed about creating bubble charts that can depict search term competition among major travel sites in bubble bubble toil and trouble.

Chris, who wrote the article said,

The first tool we tried, simply on principle, was Excel 2003. As expected, making a … quality bubble chart in Excel 2003 is a hard problem. Here’s a draft of how far I got before giving in to label fatigue.

The bubbles themselves aren’t tough, but getting the labels right is hard. I’d love to see a solution, so if any reader wants to tackle it eternal fame can be yours.

Well, not that I would get eternal fame, but I wanted to give it a try, just for fun. Ever since I saw the NY Times Bubble chart on “how many times each political candidate used certain terms”, I have been itching to recreate it somewhere.

Here is the version I could create in Excel 2007

(larger version of the travel site search terms visualization)

How I made this?

  • I started with travel patterns data Chris shared
  • Then I used Excel formulas OFFSET() and ROW() and COLUMN() to rearrange the data in a tabular format (the original format is a matrix)
  • Then I sorted the table on bubble size
  • Now I made a bubble chart with 3 data series, one with bubble sizes >50%, one with 25-50% and the rest
  • I formatted each series and added labels to the first two series
  • Finally made some alignment and bingo

Download the excel file Travel Site Search Patterns – Excel Bubble Chart

(excel 2003 compatible, so you wont exactly see the above image, but one with slightly muffled colors)

How would you have designed the chart ?

Checkout other PHD Visualization Projects

How many Olympic Medals each country won in all those years?

Polar Clock to show time in Excel using Charts

Visualizing Test Cricket Statistics

What people are doing online – Dashboard Visualization

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54 Responses

  1. Hi Chandoo,
    This is awesome *****

    Found 6, just one remaining, and I think it should be in sheet2, as I found 1 in each sheet but didn’t found anything in sheet2 (till yet, I am keep looking).

    Very cleaver and amazing work, enjoyed a lot…
    Thanks Chandoo for this beautiful work.

    Wish you have great time at Hyderabad.

    Regards,

    Khalid

  2. Oh I found the last one, (custom format hmm)

    Truly Amazing and the beauty of this forum.

    You are an Artist Chandoo.

  3. Hi Chandoo,

    Wow, you really have magical skills. I am in office and this sheet ate up an hour of my time….didn’t expect that.

    I could find 5 of the 7 pandas. Didn’t know one could hide so much data in innocent looking excel sheets.

    Thanks!
    -Ranjith

  4. This was very fun and challenging, thanks for posting! I found all of them (well, Sheet1 was tricky, it seems you’re supposed to find the cell and type it in yourself?). Wasn’t sure if it was cool to post the answers here or not, though. Guess I’ll post SPOILER ALERTS so you can skip the rest of the message if you don’t want to see what I came up with.

    SPOILER! SPOILER! SPOILER!
    My answers appear below.

    Sheet1: type PANDA in cell PAN3489
    Sheet2: cell AB201
    Sheet3: cell J8 (Picture1)
    Sheet4: cell H9
    Sheet5: expand Chart1
    Sheet6: formula = “=MID(ADDRESS(9,2^3*23*59,4),1,3)&BIN2HEX(11011010)”
    Sheet7: named range (A1:I18)

    1. Wookie – I would love to get a walkthrough of HOW you figured out sheet 1 and a bit of a formula walkthrough for Sheet 6.

      Basically, I don’t know how I could have found that particular cell input message on Sheet 1.

      And I have no clue about the BIN2HEX part of the formula…before your hint I was able to get the output to read AN9DA. The change to MID and the addition of that ‘,1’ changed it to PANDA…

      1. Hi Rachel,

        To get to the cell in sheet 1 you can press: ctrl G. Then special and then data validation: all. This is also the way to find panda in sheet 7 😉

    2. I agree, this was a fun way to test your ability to navigate through the functionality of Excel! And since you already posted the SPOILER ALERT warning, I should be safe posting a reply to your comment with some solutions of my own… 🙂

      I found all the same solutions you did with a few minor changes:
      Sheet1: If you notice, cell PAN3489 has Custom formatting. You don’t have to type “PANDA”, just the number 1.
      Sheet6: The MID function works as you described, but you can also simply change the RIGHT function to the LEFT function without having to add in the start and end positions for MID.
      Sheet7: Yes, the range name for these cells is called PANDA, but you don’t see the actual word in the sheet unless you change the Zoom setting to 39% or less (hence the clue “Z” 39%).

      Thanks again for a great post, Chandoo!!

    3. I must admit sheet 7 defeated me, but I have some corrections

      Sheet 1 – you type =LEFT(ADDRESS(ROW(),COLUMN(),2),3)&DEC2HEX(ROW())
      in PAN3489 to get “PANDA1”. As it is the first panda. I think panda1 is appropriate, but maybe
      =LEFT(ADDRESS(ROW(),COLUMN(),2),3)&LEFT(DEC2HEX(ROW()),2)
      is better, because it leaves you with “PANDA”
      Sheet 6 – I corrected to
      =LEFT(ADDRESS(9,2^3*23*59,4),3)&BIN2HEX(11011010)
      Picky I know, but who uses mid when a right or a left will do?

      1. I know; that was weird. I did try using a LEFT formula, but I kept getting the $ prefix from the cell address. So I tried a couple of variations using MID and it gave me the result I needed. This is actually the first time I’ve ever tried using a MID formula starting at the first character, but I wasn’t trying to spend a lot of time on it, so I went with what worked.

  5. —–Spoilers———

    Alternate Solutions

    1) Type “1” (not the quotes) in PAN3489 and Excel will turn “1” into “PANDA”

    6) The formula Wookie lists also works with LEFT in place of MID

    Lot of fun. Solve time ~20 mins.

    1. @ Rob
      How this 1 turns to PANDA .. means How this is done by excel any formula or something in VBA

      Also how to reach cell PAN3489 .. there are no clues given on sheet 1

      1. @ Navdeep I found PAN3489 by going to “Formulas” and then “Name Manager” and saw there was a field called “Clue1” listed in the Name Manger that references 3489. Finding PAN as the column index was just a bit of a lucky guess through trial and error. Then a note in cell PAN3489 when you navigate there says to try “typing something.” I tried scrolling through the Format Cells menu to see if the text typed in the cell needed to be formatted a certain way, and noticed that “1= Panda” was listed in the custom text menu and tried it. A bit brute force, but I think the desired text entry.

  6. Sheet 1: The answer is not type in Panda. Type 1. There’s a special formatting that replaces 1 with Panda.

    Sheet 6: Just replace right with left, don’t worry about changing the numbers.

    Sheet 7: I found the named range, but don’t know what the Z 39% means. Thoughts?

  7. WOW! I’ve just found the secret eighth PANDA!
    Truly awesome!!!
    Am I the first one who figured that out, guys?

    Btw, thanks for the puzzle!

  8. It was truly a artists work
    chandoo you are grate
    all sheets are deigned different from each other

    @Wookiee: you have a good for others by posting the answers, Thank you too

  9. Guys I Got 8 PANDA in the workbook… 🙂
    [Look Chandoo has against played great trick by reserving one more ester egg, but we are also fan of none other than Chandoo, who can get hold of hidden 8th (untold) ester egg]

    Here is the full list:
    1) Sheet1: Type 1 in Cell PAN3489
    2) Sheet2: Goto Cell AB201
    3) Sheet3: Check the picture located above cell J8
    4) Sheet4: Goto Cell H8
    5) Sheet5: Cells, viz., A4, A10, A16, A21, A29 have all alphabets of PANDA
    6) Sheet5: Resize the chart to see PANDA
    7) Sheet6: Correct the formula as LEFT(ADDRESS(9,2^3*23*59,4),3)&BIN2HEX(11011010)
    8) Sheet7: Range A1:I18 is named as PANDA

    1. 1) Sheet1: Type 1 in Cell PAN3489
      2) Sheet2: Goto Cell AB201
      3) Sheet3: Check the picture in the cell J8
      4) Sheet4: Goto Cell H9
      5) Sheet5: Resize the chart to see PANDA
      6) Sheet6: Correct the formula as LEFT(ADDRESS(9,2^3*23*59,4),3)&BIN2HEX(11011010)
      7) Sheet7: Range A1:I18 is named as PANDA

    2. Actually, for sheet7, if you set the zoom to 39% or less, you will see the word PANDA. Yet another PANDA! 🙂

  10. Hi,
    i want to know how to manage bill wise manage vendor invoice and payment in excel please suggest.

    Thanks,
    Ram

  11. Hi Chandoo!

    You rock with these amazing skills!

    Sheet 1: ??
    Sheet 2: ??
    Sheet 3: Cell J8
    Sheet 4: Cell H9
    Sheet 5: A4, A10, A16, A21, A29
    Sheet 6: B2
    Sheet 7: ???

  12. I love this time of year and look forward to Chandoo’s egg hunts. Whilst I got all the pandas, I do not understand how sheet 7 works; Where is the source data and why does it only work when zoomed out to 39% or more?

      1. Ha ha, that’s fantastic. Thanks Hui. @Chandoo, thanks for yet another method to decrypt worksheets in order to re-build or explain them better to clients.

  13. These were fantastic and kept me intrigued until I could finish them. (Had to look here for help with Sheet1!) Definitely learning a lot about some new formulas. Awesome, Chandoo!

  14. Ok, just saw the notes on the Zoom 39% on Sheet 7. Can someone explain what’s happening here and why PANDA shows up at that level?

  15. Wow, great exercise.
    Tried and solved 5 out of seven and other two solved incorrectly (1 & 6).
    Thanks 🙂

  16. Wow.. Awesome set of puzzles Chandoo!!

    Am now trying to figure out how sheet 7 was prepared.. 39% Zoom setting logic.. Can someone help me with a hint?

    Thanks!

    1. Looks like this is an XL feature.. Zooming out the worksheets below 40% level, by default displays all named ranges (more than 2 cells)! Had not come across this till date..

  17. Great works! Was having FUN in finding the pandas. Thanks.

    btw, I used one basic function (Find, CTRL+F) to find 2 pandas. Simply Find “Panda” within “Workbook”… To my surprise, seems no one mentioned that in the process.

    On other other hand, Selection and Visibility Pane is a handy tool to see if there is “extra” shapes for locating pandas hidden in chart/picture.

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