Is this Google adsense ad misleading?

Posted on August 15th, 2008 in advertising , wonder why - 6 comments

While surfing some of my regular reads on the google reader, I saw this feed ad from google adsense. The ad looks like a text ad with scroll bars. I have never seen scroll bars on text ads by google, so out of curiosity I clicked on the scrollbar and dang, it launched me to the advertisers page.

On closer look I have realized that it is indeed an image ad with scroll bars in the image. Either it too creative or totally misleading, I would vote for misleading.

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Comments
Writer Dad August 15, 2008

Not only is it misleading, but when feedburner launched it this morning, they dropped about half of their subscriber counts to almost nothing. Sigh.

Dan August 15, 2008

From all of my encounters with scroll bars, you have to click AND HOLD to scroll. Much like the one to the right as I type this.

Now, with every experience I’ve ever had with click ads, if you click AND HOLD, it does not launch the ad/site/popup.

I wouldn’t call it misleading for the fact that if you treat it like it is a real scroll bar, it won’t pop an ad.

Anyone agree or disagree?

Bobagonoush August 16, 2008

The internet has advertisements?

Anoop Engineer August 16, 2008

@Bobagonoush,

I donno about this internet, but the internet near my home have advertisements. I have seen them even yesterday when i looked into the tubes.

Horific August 16, 2008

I haven’t seen ads either? Where are the ads?

Keith Dsouza August 16, 2008

I say its creativity that is completely misleading users.

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