or .. veni vidi viblogged
well, after a brief globe trotting to few places here and there, I had to go to where literally every other Indian IT employee goes. America. After spending most of my first 4 days here indoors I guess I am both qualified and bored enough to write this post. And after spending good amount of weekend time clicking remote or flicking matrimonials or licking your plate, I am sure you are also eager to read this post while trying to focus on work. So without further ….
My travel had nothing exciting to write home about, unless you want to call watching-6-movies – getting-served-by-male-air-hostesses – and-loosing-one-of-your-suitcases-in-transit exciting. Anyways what is really the matter with muscular and cold looking male air hostesses? Have I formed stereotypes watching too much of those red skirted kingfisher ladies or it is how they work in this part of the world? well .. whatever
So I walk out of the Columbus intl. airport feeling anorexic from all the in flight consumables and hail a cab. As I try to explain the driver where I wanted to go, I quickly learned that he knows nothing except driving. I mean not even reading or writing. I guess this is what us consultants call verticalization. So while I spell letter by letter and point it on the GPS unit our man was able to configure the address and get the directions. He is a sweet man though.
The first cultural shock came in a matter of 23 seconds. I have quickly learned that I have reached US on a super extra long weekend called thanksgiving weekend. Well, I couldn’t be more thankful though. I was in no mood to work after what seemed like a zillion hours of listening to “stow your brain in the overhead compartment, buckle your belt to the seat and restore your feet from the seat in front of you”. So I spent rest of my day wondering what my wife has packed in the other suitcase that went missing in the transit. I realized it contained important life saving stuff like my camera, bathing soap, bed sheet, pillow and eatables.
Next morning my room-mate suggested that we go get some milk from the near by pharmacy. So we walked across the street and entered in to a place that looked almost like half the size of Chennai central railway station. You could buy Christmas trees, digital cameras, bedsheets apart from medicines there. I must tell you this, here everything that is in liquid form (can be liquified) is measured in gallons, including but not limited to espresso shots, coke or tequila.
Rest of my 4 days here involved more of walking across the street to buy some coffee or wearing too many clothes and watching some Simpson’s while sitting on the couch. I guess that part matches pretty much with the life in India, except that I still miss my suitcase.
A last tip to anyone curious enough to read till here: a gallon actually means 3.7 ltrs but feels like a whole lot of coffee that an entire state of Goa can drink in a morning.
PS: Image belongs to http://www.commercialrealtygroup.com
12 Responses to “Analyzing Search Keywords using Excel : Array Formulas in Real Life”
Very interesting Chandoo, as always. Personally I find endless uses for formulae such as {=sum(if(B$2:B$5=$A2,$C$2$C$5))}, just the flexibility in absolute and relative relative referencing and multiple conditions gives it the edge over dsum and others methods.
I've added to my blog a piece on SQL in VBA that I think might be of interest to you http://aviatormonkey.wordpress.com/2009/02/10/lesson-one-sql-in-vba/ . It's a bit techie, but I think you might like it.
Keep up the good work, aviatormonkey
Hi Chandoo,
You might find this coded solution I posted on a forum interesting.
http://www.excelforum.com/excel-programming/680810-create-tag-cloud-in-vba-possible.html
[...] under certain circumstances. One of the tips involved arranging search keywords in excel using Array Forumlas. Basically, if you need to know how frequent a word or group of keywords appear, you can use this [...]
@Aviatormonkey: Thanks for sharing the url. I found it a bit technical.. but very interesting.
@Andy: Looks like Jarad, the person who emailed me this problem has posted the same in excelforum too. Very good solution btw...
Realy great article
"You can take this basic model and extend it to include parameters like number of searches each key phrase has, how long the users stay on the site etc. to enhance the way tag cloud is generated and colored."
How would you go about doing this? I think it would need some VB
Hi,
I found the usage very interesting, but is giving me hard time because the LENs formula that use ranges are not considering the full range, in other words, the LEN formula is only bringing results from the respective "line" cell.
Using the example, when I place the formula to calculate the frequency for "windows" brings me only 1 result, not 11 as displayed in the example. It seems that the LEN formula using ranges is considering the respective line within the range, not the full range.
Any hint?
@Thiago
You have to enter the formula as an Array Formula
Enter the Formula and press Ctrl+Shift+Enter
Not just Enter
Thank you, Hui! I couldn't work out how this didn't work
is there a limit to the number of lines it can analyse.
Ie i am trying to get this to work on a list of sentances 1500 long.
@Gary
In Excel 2010/2013 Excel is only limited by available memory,
So just give it a go
As always try on a copy of the file first if you have any doubts
Apologies if I am missing something, but coudn't getting frequency be easier with Countif formula. Something like this - COUNTIF(Range with text,"*"&_cell with keyword_&"*")
Apologies if I missed, but what is the Array Formula to:
1. Analyze a list of URL's or a list of word phrases to understand frequency;
2. List in a nearby column from most used words to least used words;
3. Next to the list of words the count of occurrences.