Amul is Seriously Good – How agile is your brand?

Amul has one hell of a branding strategy, they take whatever is happening in politics, entertainment, sports etc and turn the situation in to a billboard to tell their butter / jam / milk product story. Almost every week they do this, so restlessly that when something big happens, customers tend to think how Amul […]

Windows Mojave Experiment Kicks Ass

Wow, this is totally cool. A great lesson in creating buzz. The folks at windows vista wanted to convince people that Vista is indeed a good operating system and upgradable from XP. But there are lot of bad opinions floating around and end users are more or less confused about it. Personally I have rarely […]

Mute conversations in Gmail to not follow a specific thread of mails

Do you know that you can mute conversations in gmail if you are do not want to see that lengthy thread on single subjected that people wont give up. Just select the mail / conversation you want to mute Click on “More actions” and select “mute” Enjoy the bliss If you want search for muted […]

Cool infographics around the web

Starting this week I will post cool infographics from around the web, 4-5 of them a week to inspire , to give more ideas on presenting information and to provide some eye candy for awesome readers @ Pointy Haired Dilbert. Go ahead, click through these awesome graphics: California Walkability Score Heat Map Lee Byron took […]

Google Maps adds directions by Public Transport – Wow

Wow, this is awesome. Google maps has added directions by public transport. Sometime back when they integrated public transport timings along with bus-stop / train station icons, it was pretty cool, but adding directions based on bus / train routes is totally awesome. Try it for yourself, click here to see a sample direction.