Another web advertising failure – shoppers stop
Take a look at the above ad of Shoppers stop that is featured on rediff today. Clearly the ad agency hasn’t understood how web advertising works. Instead of designing a campaign that would engage users online, encourage them to click, read-up and sign-up or subscribe, they just choose to replicate a news paper ad’s jpg […]
Do not disturb : I am scheduling a meeting
If there is one thing that Darwin’s theory of evolution cannot explain, it would be “why humans evolved to schedule meetings?” I am no qualified biologist. Heck I don’t even know a mulberry from blue-berry. But I have spent exactly 3.1415 hours yesterday alone scheduling exactly 1 meeting. This my dear reader, qualifies me to […]
Focus on customers, not on your brand
Last night while looking for chocolate chip ice-cream, I couldn’t help but notice this perfect example of a “brand blinding the eyes of the manager so much that she neglects customers”. Take a look at the graters ice cream cups. Can you identify vanilla from chocolate chip from strawberry when all cups look like this. […]
Google menu – does it lack common sense?
Dear Google: I must appreciate your efforts to make my online life as simple as scratching my forehead. You have so many services that whenever I visit a website that offers something spectacular I secretly wonder whether you are behind it. But, recently you started putting a nice menu on the top of your sites […]
Why do notebook page layouts suck?
My job takes me to numerous meetings, even though I hate to go to so many of them. Most of the time during the meetings I end up writing lots of notes about, good ideas things to do, action items usual meeting notes mind maps, diagrams and of course doodles well, this brings me to […]
How not to hang your clothes?
A master piece!
Amazon’s recommendation system – is it crazy?
We have a saying in Telugu that goes like this, “thaadu vundhi kada ani eddu kontama?” which means, “just because you have a rope you dont buy a bullock to tie”. Amazon’s recommendation system must have been coded by someone with a skewed view of reality. How else can you explain this? Obviously I didnt […]