Lessons in Pricing from Murugan Idli Shop

Agreed I am great fan of food. And more so when the place is real value for money. So I have become a regular at Murugan Idli Shop during the weekends. That brings us to the topic of this post. What can marketers learn from a place like Murugan Idli Shop?Pricing.
[Useful Wikipedia links for people [...]

Carl Sagan, Frying Pan and Local Election

That did rhyme, tell me no?
(1) Carl SaganI am sitting in a cubicle with dimensions as small as 1/862180000000000 square light years in an obscure country in a tiny speckle of blue dust and metal on the shore of a cosmic ocean and hitting keystrokes madly, the purpose of which is so irrelevant that reading [...]

Coimbatore Bus Mafia and Adventure Trip to Ooty

Heard of black tickets? Well you must have somany times. After Aamir Khan glorified selling black tickets big way in Rangeela, Chennai’s private bus operators couldnt help but pick up a trick or two of the trade.
So there I am, unaware of the UCBTM (Undergroud Coimbatore Bus Transportation Mafia) cancerously proliferating and thriving in Koyembedu’s [...]

Porok, Call back Ads and Simple Joys of Life

First up, Porok!
MTV India has tied up with Microsoft XBOX and is welcoming xbox to India in style with “Porok”. [Read news items 1, 2] As they say in the Ad, “Porok might have been inspired from cocks, but inside we are all tigers”. Having seen a couple of XBOX ads, I am sure this [...]

Duct tape found! Three men arrested!!!

Well, thats exactly the type of news items I am reading / watching these days. Not that there is nothing else is happening in the world, for some obvious reasons most of the MSM have chosen to adopt the policy of selling the news instead of reporting the news.
So, even PHD decides to celebrate this [...]

How too many dishes spoiled the cook…

Or, How Chandoo got hungry, cooked dishes and had a huge meal
Well, that was a poor attempt at copying an already copied book title nevertheless, the news in the town is that “Chandoo is cooking” or wait a second there; I think it should be “it has rained for a week in Chennai”. [...]

A bachelors guide to renting a house in Chennai

All you hopeless and wifeless bachelors, get up and start looking. With PHD releasing “the unofficial bachelors guide to renting a house in Chennai” today, you will never again get a “no, we dont rent to criminals, politicians, drummers, dogs, carpenters and bachelors” reply from your prospective landlords.
Where to look:

Never call a housing broker. They [...]