9 sureshot ways to kill your audience using powerpoint

Lately I have been attending campus pre-placement talks by various leading companies in India. It would suffice to say that I have attended over half-a-hundred presentations of companies “trying to sell themselves” to us. Some of them were really good, and then some of them are so pathetic that it made me feel sorry about [...]

Welcome to the miraculous world

Last night while switching the channels I stopped quite sometime at the TVC/Tele-shopping infomercials in some channels. I thought to myself, why not do some research on this type of marketing. The result is this post.

What is tele-shopping all about?In the words of Mehesh Panna, a country manager at TeleBrands,
“The basic concept of telemarketing [...]

Brands, Stop assuming customers are dumb!

There are brands, and then there are brands, which make us look like the dumbest asses possible. The case in point – MTR foods Their latest television ads about MTR Upma make you feel like you have the IQ of a paper napkin.
One of the ads go like this. There will be a bunch [...]

IRIS all the way

Our management festival IRIS is what keeping me busy for the last few days. The event is going on really well. Last 2 days have been really hectic with really lots of work and almost a thousand phone calls. Will post a detailed update when I have the time and space. Till then, oh yeah, [...]

PHD in new Avatar

Had loads of freetime today. So quenched the itch to change the template. I have been toying with the idea of having a left sidebar for quite sometime. For one the left sidebars give more ad revenue (researcg says that we tend to look at the left top of the window most of the [...]

Meeting with Mr. Barber

I always wanted to write about my hair and its adventures. There are two reasons for it,- I never know how much more time its going to last.- Dont bother!
History of Human Hair:
The story of hair dates back to Neanderthal man. Probably it was there before his times too. The point is not that. So [...]

iShuffle!

baaah! I want an iShuffle.
Lastnight I was searching for some ‘Chik’ shampoo advertisements in MagIndia and got one. But I needed installation of QuickTime for playing the ad. When I went to Apple’s website to download the player. I randomly clicked on the store section to findout how much it costs to buy an [...]