First and Last Golden Rule of Any Business – Know Your Customer
I called up a local taxi co for booking a cab, they asked me for my mobile number. As I told them my number, they told me where I live and assured me that cab would be there by morning 5:30. I vaguely remember booking a cab with them earlier. I wonder why very often […]
Big Bazaar’s Innovative Parking Scheme
Have you ever wondered how unbusinesslike it is when you stop by at a store to make them profitable they charge you for parking? You might say, “heh, but the parking space costs”, but why charge all of them when some of them eventually make profits for the retailer. Thats exactly how Big Bazaar in […]
Sweet Nothings
Today is World Diabetes Day and I saw this wonderful ad from Horlicks in Hindu. Image Courtesy: Hindu ePaper
Where will the multiplex go now?
You pay almost Rs. 200 for a service X. You drive almost 10 km to get the service. But to your utter dismay, you have little or no say in where you want your service to be delivered, to decide how long your want the break in between to be, you couldn’t sit with your […]
Surprisingly Banks
There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads. One clear trend I can spot is […]