All articles in 'business' Category

The shower curtain & rings sense of designing products

Published on Oct 15, 2008 in business, wonder why
The shower curtain & rings sense of designing products

Last weekend we moved to a new apartment and they didn’t have shower curtain in the bathroom. So yesterday night we went out to buy shower curtain and shower curtain rings. We found a neat shower curtain and a set of rings (2 separate products). We bought them and got home. I unpacked the rings […]

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How to WOW your customers with tracking – Dominos pizza example

Published on Sep 29, 2008 in business, ideas
How to WOW your customers with tracking – Dominos pizza example

Saturday we were in no mood to cook, we were feeling all tired up after roaming in Seattle. So we ordered pizza from dominos pizza website. The ordering process is simple and straight forward. But what awed me most is the pizza tracker. Once you place the order they show you this pizza tracker: That […]

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Microsoft says ‘I am PC’ and it is brilliant

Published on Sep 19, 2008 in advertising, business, Featured

The new Microsoft “Hi, I am PC” ads are supercool. Apple has been making fun of PC (and PC users) for while with the “I am PC, I am Mac” ads and the response from MS advertising team is nothing short of brilliant. With these simple & funny ads, they have changed the focus from […]

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What they dont teach you in any school – Appreciation

Published on Aug 28, 2008 in business, ideas

Back when I was doing MBA, one of the first courses we took was called MOC (Managerial Oral Communication). The idea of the course is simple. Each of the 60 students in class would give a 12 minute presentation on any topic of their choice to everyone. Then everyone has 8 minutes to provide suggestions, […]

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Dell tells me to buy a finger print reader in order to have another color on the system

Published on Aug 20, 2008 in business, wonder why
Dell tells me to buy a finger print reader in order to have another color on the system

This is hilarious or there is a color technology out there that requires to scan my finger print in order to show the “bunch o surfers” or some other design on my laptop skin. Really Dell? see it on the dell site, just select the color scheme as “bunch o surfers”

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Amul is Seriously Good – How agile is your brand?

Published on Aug 4, 2008 in advertising, business, Humor, ideas, India

Amul has one hell of a branding strategy, they take whatever is happening in politics, entertainment, sports etc and turn the situation in to a billboard to tell their butter / jam / milk product story. Almost every week they do this, so restlessly that when something big happens, customers tend to think how Amul […]

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Windows Mojave Experiment Kicks Ass

Published on Jul 30, 2008 in advertising, business, ideas, technology

Wow, this is totally cool. A great lesson in creating buzz. The folks at windows vista wanted to convince people that Vista is indeed a good operating system and upgradable from XP. But there are lot of bad opinions floating around and end users are more or less confused about it. Personally I have rarely […]

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Watch out if you are buying insurance online at GEICO – your password is not encrypted

Published on Jul 23, 2008 in america, business, technology, wonder why

I have noticed something totally strange while trying to get an auto insurance quote online at GEICO. See it for yourself. They are showing your password in the URL… OMG 😮 Make sure you don’t use the site for getting new quotes as it could be a potential privacy breach as anyone watching the URLs […]

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Vodafone – creativity gone awry

Published on Jul 3, 2008 in advertising, business, India, wonder why

Just click those ads and tell me what you understood. Humor me, go ahead, I am waiting. … Ok, stop scratching, you might loose more hair than the common sense brand managers at vodafone lost. Apparently these adds convey that Vodafone has solved the unsolvable conundrum of “talk-time” or “validity” by introducing a lifetime valid […]

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App. idea for iPhone developers (for other location aware phones as well)

Published on Jun 11, 2008 in america, business, ideas, technology

Now that iPhone is going to have GPS built in, here is an application idea any of you iPhone app developers out there. The idea is simple, whenever the phone-holder is driving, this app would automatically answer calls with a pre-recorded message (that can go like, “Hi.., I am driving right now, please leave a […]

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Cool outdoor advertising by Google Russia

Published on Jun 9, 2008 in advertising, business, ideas, technology

This is cool, apparently Google resorted to this to beat the leading Russian search provider Yandex. I am not sure whether this would be effective though. Its like forcing people to break a habit. This, probably is the most challenging task for marketers all over the world. When customers are used to Yandex or Naver […]

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Am I a Japanese Translator?

Published on Jun 6, 2008 in business, Humor, wonder why

Fridays can be immensely fun, as I anticipate 2 days of doing-nothing while sipping coffee working on excel sheets. But nothing can make my day better than this immense suckmanship displayed by Naukri with their job recommendation for me. All the Japanese I know can be summarized to 1 word – “omurice“, now that I […]

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Email marketing is NOT distributing pamphlets

Published on Jun 4, 2008 in advertising, business, ideas, India, wonder why

Take a look at the above screen shot of my inbox. Does any thing look odd? Of course it does, the amazing folks at IRCTC have decided to send a tempting summer vacation offer to me, not once but 5 times in the last 14 hours. Despite having one of the finest Indian online customer […]

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How simple is your product?

Published on Jun 2, 2008 in business, ideas, wonder why

Here is a look at 3 different game controllers. First the simplest of them all, “wiimote”, easy to understand, easier to use Then comes the moderately complex “xbox controller”, should a take a couple of minutes to understand, couple of hours to get used, all in all, fun ensured Then comes the most complex of […]

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Gantt in 60 seconds – churn out an excel project plan in no time

Published on May 20, 2008 in business, Charts and Graphs, hacks, ideas, Learn Excel, technology
Gantt in 60 seconds – churn out an excel project plan in no time

One of the most frequent tasks for any manager is “planning”, be it putting together a hiring schedule or designing a jumbo jet, it all starts with a simple project plan and gantt chart is simple and intuitive representation of the same. But how to make a gantt chart in excel without writing too many […]

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