All articles with 'mobile' Tag

Mobile Banking Innovation from ICICI Bank

Published on Jan 18, 2008 in banking, business, ideas, technology

ICICI bank never ceases to amaze me with the amount of innovation / service offerings they bring to the customers regularly. Any industry will come with its own limitations and boundaries and it takes leaders / innovators like ICICI Banks pantaloons, walmarts, apples, googles, airtels of the world to change the game, remove barriers or […]

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How NOT to do Online Advertising – Lessons from Rediff

Published on Dec 26, 2007 in advertising, wonder why

Rediff seems to have taken a full leap from the standards of online advertising and web layouts when they realized that lots of people are going to click on day 1 scorecard link for IND-AUS first test match. The result is nothing short of user disgust and anger. See it for yourself. There seem to […]

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2 hours in Mediterranean

Published on Jun 18, 2007 in chennai, food and drink, personal

I stared with disbelief at the message on my mobile, it read, “Game for some Lebanese food on Sunday?” Lebanese food and Chennai?!? The combination sounded like Indian president and real power. Never the less, knowing the sender of that message very well, I responded “yes” with doubts in my mind. For whenever I tried […]

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First and Last Golden Rule of Any Business – Know Your Customer

Published on Apr 29, 2007 in business, wonder why

I called up a local taxi co for booking a cab, they asked me for my mobile number. As I told them my number, they told me where I live and assured me that cab would be there by morning 5:30. I vaguely remember booking a cab with them earlier. I wonder why very often […]

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Looking for a house in Chennai…

Published on Apr 28, 2007 in chennai, personal

We are looking for a house in Chennai for rental, the areas of interest are velachery, adyar, nandanam. It should be a 2bhk, we dont mind some furniture insider though. If you know anyone who is ready to let their property to us drop a line in comments and I shall follow up with you. […]

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Mobile Tailor

Published on Apr 11, 2007 in wonder why

Today there is a special vehicle parked in my apartment basement. A mobile tailor! I must say this is quite innovative. In the day and time of DINK and global sourcing, quite a lot of us dont have time and energy to locate the nearest tailor for mending jobs, neither we know how to needle […]

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Are fund managers poor marketers?

Published on Feb 20, 2007 in media, personal finance, wonder why

Come Ferbruary, every fund house worth its NAV comes up with a hoard of ELSS / Tax planning mutual fund offerings and promotions. These days you open any (business) magazine and you see atleast a dozen ads on how MFs can save you Rs. 33,360* or something on taxes. First up the claim that they […]

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Birds of different feather flock together

Published on Dec 31, 2006 in personal

Hello everyone, I am getting married to my engineering classmate, my colleague, the love of my life, Jyosthna on Sunday, January 21 @ Vizag. Do come if you are around at that time. Drop me a mail or ping me on mobile if you are planning to come. I shall guide you on how to […]

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The Art of Imitation

Published on Dec 27, 2006 in Seoul

Last minute Christmas shopping frenzy combined with determination to buy a nice handbag to my fiancee made me wander the already crowded Myongdong streets on Sunday night. To say that the street is busy is a huge understatement. I actually relived the crowded Mumbai local train experiences on Sunday. So much so that the always […]

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PHD’s Regular Blah!

Published on Oct 25, 2006 in Random

>>> Its raining in Chennai, like mad, for the last so many days now. I wonder whats going to come next. >>> My new phone, Sony Ericsson w550i is really cool. My telephonic needs have gone down drastically in the last few months, and I needed a new mobile to listen to music and have […]

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Porok, Call back Ads and Simple Joys of Life

Published on Sep 12, 2006 in Random

First up, Porok! MTV India has tied up with Microsoft XBOX and is welcoming xbox to India in style with “Porok”. [Read news items 1, 2] As they say in the Ad, “Porok might have been inspired from cocks, but inside we are all tigers”. Having seen a couple of XBOX ads, I am sure […]

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Understanding Customer – Insights from street

Published on Apr 24, 2006 in Random

Part 1 of many more to come Location: DTDC Main office, Hyderabad Customer: Sir, can you courier this to Nellore (its a town in AP)Service Personnel: What is in it? C: a SIM cardSP: We dont deliver SIM cards C: Why?SP: Because, we donot take responsibility to them. (apparently either they are not covered under […]

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Bas Dimag Lagao!

Published on Apr 14, 2006 in Random

Reliance Mobile’s latest Bas Button Dabao is an excellent example of how brand managers sometimes under the heavy influence of a stylish tagline/product name forget the important thing called “relevance”. I have been using Reliance mobile for almost 2 years and I can tell you that it is not so simple to access ringtones/cricket updates […]

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All set to go

Published on Aug 6, 2005 in Random

Winter clothes – doneCamera & Batteries – doneMoney – doneTickets – doneTimepass Material – doneOther stuff like mobiles etc. – doneFirst Aid packing – will be done in Delhi Preparation for todays exams – not done

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Why is selling soaps over-hyped?

Published on Jul 6, 2005 in Random

Its a common trend in almost all b-schools in the country during the second year. People talk about this more than anything including marriage, junior babes and CPs. Suddenly we can see a change in the orientation of us. Its placements. Well, even I have a story to tell. For the last God-only-know-how-many-times I was […]

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