All articles with 'mobile' Tag
Mobile Banking Innovation from ICICI Bank
ICICI bank never ceases to amaze me with the amount of innovation / service offerings they bring to the customers regularly. Any industry will come with its own limitations and boundaries and it takes leaders / innovators like ICICI Banks pantaloons, walmarts, apples, googles, airtels of the world to change the game, remove barriers or […]Continue »
How NOT to do Online Advertising – Lessons from Rediff
Rediff seems to have taken a full leap from the standards of online advertising and web layouts when they realized that lots of people are going to click on day 1 scorecard link for IND-AUS first test match. The result is nothing short of user disgust and anger. See it for yourself. There seem to […]Continue »
2 hours in Mediterranean
I stared with disbelief at the message on my mobile, it read, “Game for some Lebanese food on Sunday?” Lebanese food and Chennai?!? The combination sounded like Indian president and real power. Never the less, knowing the sender of that message very well, I responded “yes” with doubts in my mind. For whenever I tried […]Continue »
First and Last Golden Rule of Any Business – Know Your Customer
I called up a local taxi co for booking a cab, they asked me for my mobile number. As I told them my number, they told me where I live and assured me that cab would be there by morning 5:30. I vaguely remember booking a cab with them earlier. I wonder why very often […]Continue »
Looking for a house in Chennai…
We are looking for a house in Chennai for rental, the areas of interest are velachery, adyar, nandanam. It should be a 2bhk, we dont mind some furniture insider though. If you know anyone who is ready to let their property to us drop a line in comments and I shall follow up with you. […]Continue »
Today there is a special vehicle parked in my apartment basement. A mobile tailor! I must say this is quite innovative. In the day and time of DINK and global sourcing, quite a lot of us dont have time and energy to locate the nearest tailor for mending jobs, neither we know how to needle […]Continue »
Are fund managers poor marketers?
Come Ferbruary, every fund house worth its NAV comes up with a hoard of ELSS / Tax planning mutual fund offerings and promotions. These days you open any (business) magazine and you see atleast a dozen ads on how MFs can save you Rs. 33,360* or something on taxes. First up the claim that they […]Continue »
Birds of different feather flock together
Hello everyone, I am getting married to my engineering classmate, my colleague, the love of my life, Jyosthna on Sunday, January 21 @ Vizag. Do come if you are around at that time. Drop me a mail or ping me on mobile if you are planning to come. I shall guide you on how to […]Continue »
The Art of Imitation
Last minute Christmas shopping frenzy combined with determination to buy a nice handbag to my fiancee made me wander the already crowded Myongdong streets on Sunday night. To say that the street is busy is a huge understatement. I actually relived the crowded Mumbai local train experiences on Sunday. So much so that the always […]Continue »
PHD’s Regular Blah!
>>> Its raining in Chennai, like mad, for the last so many days now. I wonder whats going to come next. >>> My new phone, Sony Ericsson w550i is really cool. My telephonic needs have gone down drastically in the last few months, and I needed a new mobile to listen to music and have […]Continue »
Porok, Call back Ads and Simple Joys of Life
First up, Porok! MTV India has tied up with Microsoft XBOX and is welcoming xbox to India in style with “Porok”. [Read news items 1, 2] As they say in the Ad, “Porok might have been inspired from cocks, but inside we are all tigers”. Having seen a couple of XBOX ads, I am sure […]Continue »
Understanding Customer – Insights from street
Part 1 of many more to come Location: DTDC Main office, Hyderabad Customer: Sir, can you courier this to Nellore (its a town in AP)Service Personnel: What is in it? C: a SIM cardSP: We dont deliver SIM cards C: Why?SP: Because, we donot take responsibility to them. (apparently either they are not covered under […]Continue »
Bas Dimag Lagao!
Reliance Mobile’s latest Bas Button Dabao is an excellent example of how brand managers sometimes under the heavy influence of a stylish tagline/product name forget the important thing called “relevance”. I have been using Reliance mobile for almost 2 years and I can tell you that it is not so simple to access ringtones/cricket updates […]Continue »
All set to go
Winter clothes – doneCamera & Batteries – doneMoney – doneTickets – doneTimepass Material – doneOther stuff like mobiles etc. – doneFirst Aid packing – will be done in Delhi Preparation for todays exams – not doneContinue »
Why is selling soaps over-hyped?
Its a common trend in almost all b-schools in the country during the second year. People talk about this more than anything including marriage, junior babes and CPs. Suddenly we can see a change in the orientation of us. Its placements. Well, even I have a story to tell. For the last God-only-know-how-many-times I was […]Continue »