Mobile Banking Innovation from ICICI Bank
ICICI bank never ceases to amaze me with the amount of innovation / service offerings they bring to the customers regularly. Any industry will come with its own limitations and boundaries and it takes leaders / innovators like ICICI Banks pantaloons, walmarts, apples, googles, airtels of the world to change the game, remove barriers or […]
How NOT to do Online Advertising – Lessons from Rediff
Rediff seems to have taken a full leap from the standards of online advertising and web layouts when they realized that lots of people are going to click on day 1 scorecard link for IND-AUS first test match. The result is nothing short of user disgust and anger. See it for yourself. There seem to […]
2 hours in Mediterranean
I stared with disbelief at the message on my mobile, it read, “Game for some Lebanese food on Sunday?” Lebanese food and Chennai?!? The combination sounded like Indian president and real power. Never the less, knowing the sender of that message very well, I responded “yes” with doubts in my mind. For whenever I tried […]
First and Last Golden Rule of Any Business – Know Your Customer
I called up a local taxi co for booking a cab, they asked me for my mobile number. As I told them my number, they told me where I live and assured me that cab would be there by morning 5:30. I vaguely remember booking a cab with them earlier. I wonder why very often […]
Looking for a house in Chennai…
We are looking for a house in Chennai for rental, the areas of interest are velachery, adyar, nandanam. It should be a 2bhk, we dont mind some furniture insider though. If you know anyone who is ready to let their property to us drop a line in comments and I shall follow up with you. […]
Mobile Tailor
Today there is a special vehicle parked in my apartment basement. A mobile tailor! I must say this is quite innovative. In the day and time of DINK and global sourcing, quite a lot of us dont have time and energy to locate the nearest tailor for mending jobs, neither we know how to needle […]
Are fund managers poor marketers?
Come Ferbruary, every fund house worth its NAV comes up with a hoard of ELSS / Tax planning mutual fund offerings and promotions. These days you open any (business) magazine and you see atleast a dozen ads on how MFs can save you Rs. 33,360* or something on taxes. First up the claim that they […]