All articles with 'amul' Tag

Amul is Seriously Good – How agile is your brand?

Published on Aug 4, 2008 in advertising, business, Humor, ideas, India

Amul has one hell of a branding strategy, they take whatever is happening in politics, entertainment, sports etc and turn the situation in to a billboard to tell their butter / jam / milk product story. Almost every week they do this, so restlessly that when something big happens, customers tend to think how Amul […]

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Best of Indian Outdoor Advertising

Published on Apr 7, 2008 in advertising, business, Humor, India, media

6 of the outdoor ads that I think are really cool, see for yourself: First, one of the most memorable brands of India, Amul, their advertising strategy is simple, every time connect with audience with messages that are from current news items. The humor is subtle yet striking. [See more of amul ads here] Ad […]

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