Why arent IT jobs glorified in B-school Placements?
Rewind an year or two and you would have known me as a staunch supporter of all roles that are marketing and vying to become one sometime. Well, I believe that i am marketer even now. Just that i am selling services, technology and consulting instead of a pack of beedis, printers or pills. But […]
Online Advertising
Sometimes the anomalies and opportunities presented by online advertising leave me surprised. One thing that I always question is why cant the online advertising make sense? Companies spend huge chunks of money placing their ads right behind customers mouse pointer. And the result? The online advertising becomes much more confusing than offline alternatives. If ad-clutter […]