Archive for July, 2007

I couldnt really get enough time to sit and write a lengthy post on HK till now. The visit has been completely hectic whether its the meetings with the client or roaming the bustling Hong Kong streets. Finally I am coming back to India today. Fortunately I came a little early to the airport (well […]

I am off to Hong Kong for a week on a client visit. Hopefully I am back in Chennai by next sunday.The sad thing is that my camera conked off, some problem with the cCD wiring that is common with A75s has bugged mine too. So no pics this time unless I save hugely and […]

Its been 3 years since this blog is launched. well, slightly more than that as the very first post was published on July 1st, 2004, my first day at IIM Indore. What started as chronicles of an engineer struggling in a b-school later transformed in to a full-time commentary on business, advertising, technology and life […]

Imagine this: You have an important client presentation day after tomorrow. You are going to demonstrate one of your company’s products and convince the client to use it in her upcoming project. Now suddenly you realized that the product has a feature that you cannot understand, like an excel import feature which is not working […]

Saw this on rediff sometime back, kudos to magicbricks ad team. Earlier posts on advertising: Why online ads fail?, How not to do online advertising? 1, 2, 3 Magazine ads get better Make my trip and the cult of online ads Are fund marketers poor marketers?