Lessons in Pricing from Murugan Idli Shop
Agreed I am great fan of food. And more so when the place is real value for money. So I have become a regular at Murugan Idli Shop during the weekends. That brings us to the topic of this post. What can marketers learn from a place like Murugan Idli Shop?Pricing. [Useful Wikipedia links for […]
3 Cheers to IIM Indore
My alma mater has created another “world record in IIM Indore” with the summer placements for the class of 2008. Even though the press release is not out yet, we, alumni got a sneak peek at the report and all I can say its a massive hit. [Will place a link here once its released.] […]
Redif(f)ining art of converting news to scoops
Jimmy Carter, erstwhile US President was in Lonavla this week to build houses as part of his 23rd JC Work Project. Hindu ran a story on it yesterday. Today Rediff ran it too. And look at how differently they presented the same item. Huge disappointment comes from knowing that noble intentions are hit insearch of […]