Brand Extension
We had a presentation session on ‘brand extensions’ today in brand management class. It was a good learning experience to see what are the possibilities and steps to be taken before extending a brand. Its an altogether different question that some people were not comfortable with the idea of Apple getting into space travel. But […]
Why is selling soaps over-hyped?
Its a common trend in almost all b-schools in the country during the second year. People talk about this more than anything including marriage, junior babes and CPs. Suddenly we can see a change in the orientation of us. Its placements. Well, even I have a story to tell. For the last God-only-know-how-many-times I was […]
Purnography – offroad style!
Bored of doing relentless browsing and creating a new template for Linkyard (which incidentally came out decently. Do check) I thought of taking some photos of the fields on the hillock. Anoop said he is ready to accompany me in this timepass venture. So there we are walking down the fields. As we go further […]
Heat waves and gujju looks
After a day or two in on the roads in what could be the worst time of the year with the heat wave on everywhere inside the borders of Hindustan, i am damn tired. Mere walking from one clinic to another clinic for 15 mins is enough to give you a mild sunstroke. Despite the […]
Orange City
Landed up in nagpur today morning. This is my first time in this place. The city is a neat and small. Sun here is merciless. I had a mild sunstroke kind of ill feeeling through out the afternoon. Will post updates sometime later. Tada!
A nights tale
Last night was a perfect mumbaite night. I had a hectic day at office. Me went to meet some doctors in sion. My appetite for travel in locals died for the day after changing trains to reach that place. When i went back to my room all i wanted to do was to lie down […]
Local Advertising
Being the ad freak that I am, I spend most of the travel time gazing at the billboards inside/outside the local stations. Sometime back the idea of writing an article on these advertisements came to my mind. Here goes the implementation of the same. Spread the buzz! Zee – Bhaskar’s stable is trying to launch […]