Accounting of Exams !

Well, you have seen them all. Cost accounting, management accounting, HR accounting, this accounting, that accounting. But Accounting of Exams??? Well, I guess there is no such concept in existence till now. Hmm, so something original, you must be thinking. But even if you are remotely aware of the blog title you will remember that […]

See the learning

Note: This post assumes minimum knowledge of cost accounting terminology. Also anything that has ‘account’ in it written by an engineer would be highly sarcastic. You are warned! Scene 1 (Location: our very own parliament house, Time: just after a loksabha winter session)Speaker: (Sigh!) another round of mindless damage to this house. Last year during […]

Duh!, even I did it

Before you can think of the various possible and pleasurable meanings for the dangling ‘it’ in the title let me clarify the noun it is pointing to. It is ‘Marketing Research’. 🙂 Well, there is nothing to be pissed off about it. Infact the story of my stint with marketing research dates back to day […]

Escape to Reality – Part I

It was never meant to be this great. Actually, even in my dreams i never expected today to be this good.Sometime yesterday night, Venky (we call him BABA, an amicable lad from CTS and a genuine product of TN) came to my room and woke me up from a deep slumber only to ask me […]

Amazing reality of marketing surveys

Today we had Marketing Research (MR) as discussion topic in marketing class. After a couple of presentations and Q&A sessions the prof raised the question (in fact he did raise more than one question.) “When is the appropriate time to do MR?”despite the fact that this question was raised at 1:15 pm when half the […]

Strategic Repositioning of Blog

Join me in bidding ‘bye bye’ to modus indoramus. The blog is no more. Welcome to world of hopeless engineers. Welcome to the world full of maniac decision makers. Welcome to Pointy Haired Dilbert. Welcome to the Ultimate Management Reality. Aaah, That sure is a grandoise way of putting things. Well, to make it simple, […]

The mother of all terms

Done with my registration for term 2 today morning. Got the reading material for the term too. Well, the material is simply intimidating. One of the books actually looked like a dictionary. Dont know howmuch I can comprehend. Broadly the out line of the term is, Monday 4th October – classes begin Thursday 20th October […]