Good news for Indian Movie lovers

In a really interesting and smart move MoserBaer announced that it would soon enter VCD/DVD based movie segment by offering them at the price range of Rs. 28-35. I think its really good for everyone who likes movies. In the day and age of rampant piracy not many people are finding it easy to shell [...]

I love missing the last bus to office

I love my Sony Ericsson walkman phone. Ever since it entered my life most of the boring situations have become interesting. Being a new recruit in office meant having to eat my lunch alone, not any more ever since I got the phone. I could play “Aahista Aahista” from Swades by ARR or “Summer - [...]

Creating New MFs - the SBI way

Mutual fund companies often develop this compulsive urge to launch a new product, but sadly mutual funds are one of the boring financial services and all most all of them do one of the following four:

Retain your capital and provide liquidity
Give returns at risk free rate by investing in longterm governament bonds etc. [...]

Supply Creates Demand

The things I love about Chennai are many, filter coffee, trees, relaxed pace of life, amazing food, culture to name a few. But one of the important reasons is Landmark Bookstores.
During my second week in Chennai, Ashwin, one of my b-school classmates introduced me to Landmark. We went to the store located in the basement [...]

Super Copy

See for yourself, I think this is a very good tagline/copy for an AC ad where the products are getting commoditized by day

Focus on Details = Satisfied Customers

It is amazing how attention to smaller details can change the face of a service organization. There are several things that are done just the way they are since they were first done.
Ok, thats a complex statement, for example, when you go to a website and it has some data/animation to load, all you [...]

Bas Dimag Lagao!

Reliance Mobile’s latest Bas Button Dabao is an excellent example of how brand managers sometimes under the heavy influence of a stylish tagline/product name forget the important thing called “relevance”. I have been using Reliance mobile for almost 2 years and I can tell you that it is not so simple to access ringtones/cricket [...]