Freebees… No please!

I went to a near by villagesque town called Rau today for some retailer survey. The survey is about a major cough/cold relief product and how their distribution network functions. So there I was along with Anoop trying to interview a medical shop owner on the SKUs, commisions etc. etc. I was attracted by a […]

Unlever or Unilever?

Diversify and Unlever or gillete and unilevermy energies, where do i deliver? Philip Kotler or Breleay MyerWho is my real teacher? Targets and markets or ledgers and budgetsWhat are my worshipping objects? Cows and Dogs or Bulls and BearsWho will inspire my instincts? covariance matrix or marketing mixwhere my interests, i will fix? ?

Back to BUSIness

I am very busy now and this is expected to continue for another 75 years. Ok, its not perpetual. I have got lot of submissions and assignments and presentaitons and may be quizzes and god_knows_what :(. The better part is that some of the work lined up is quite interesting… – Marketing project on Vicks […]

The holiday in a B Schoolers life

Loads of the bloggers in b schools ranted about “a day in myschool” stuff. All the scary stories are more or less successful in convincing outsiders about the concentration_campesque culture in these places. So let me try to sell you the story of how we spend a holiday. Since tomorrow is a holiday I am […]

Latest @ PHD

well… I have been luring my visitors about the happenings here. let me acutally put them down. like a condom advertisement which exaggerates the excitement to exorbitant levels,you might find this a dud of a post. lets try. Man!-I-Fuss-TooWell, come january its election time at I. yours truly contested for Secretary, Media & public relations […]

Ideas … Infinite!

Well, it is not a T-shirt caption. Rather it is about the current term in the 2 year course i want to blog. When term3 kick started 10 days ago, I thought it would be another 30% content and 70% global term with more fundaes on various areas of management and understanding people. I couldnt […]

The AHA Effect!

There are fairs. And then there are fairs. Then there is UtsAHA. to beat all of them hands down. UtsAHA is the reason for the inactivity in my blog. For the last 3-4 days half of IIM Indore are working like dogs to make this marketing fair happen. The concept of UtsAHA is simple. It […]