MarkeThink!

on 9 Oct, 2005 in Random | 0 Comments

The season begins with a bang!
I am not referring to tollywood movie season with a big hit, but to the b-school festival season. Our team participated in MDI Gurgaon’s management festival called as Imperium. We won the first prize in a marketing event called MarkeThink. In fact we clean swept the event with another team [...]

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Life with out ‘i’

on 26 Sep, 2005 in Random | 0 Comments

In the past 2 days loads of things have happened. But probably the most important of them is the absence of net on this little planet. Just like most of the academic institutions and mental asylums ours is also situated far away from the thick and buzz of civilization. So when the internet connection conked [...]

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Who can teach you to be passionate?

on 31 Jul, 2005 in b-school, ideas | 2 Comments

I have seen several tens of teachers so far in my life. I rarely remember what they taught me in the class. All the formulae, all the theorems, all the circuits, all the models and all the frameworks… everything is forgotten. Whatever I am learning now, I am 100% sure that I will forget this [...]

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Wanted to blog…

on 31 Jul, 2005 in Random | 0 Comments

I wanted to blog on the following topics but couldn’t find much time to do so…
- A wonderful prof. and an experience called attending his class- Rains in campus- My photographic experiments- More on Ladakh trip- Passion & commitments
Shout to myself: stop cribbing about lack of time and start using it in better ways

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Busy and how?

on 23 Jul, 2005 in Random | 0 Comments

For the past 4-5 days I have been really busy and the reason is not some submission or exam. It is ad-mark. Mercur-i, our marketing club conducts “marketer of month” contest. There will be several phases in this contest and as you participate in each round you will accumulate points based on your performance. The [...]

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Brand Extension

on 15 Jul, 2005 in Random | 0 Comments

We had a presentation session on ‘brand extensions’ today in brand management class. It was a good learning experience to see what are the possibilities and steps to be taken before extending a brand. Its an altogether different question that some people were not comfortable with the idea of Apple getting into space travel. But [...]

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Usage Masks

on 30 Jun, 2005 in Random | 0 Comments

After spending almost an year in the world of business, I think I am qualified enough to make my own management theories and intellectual gyaan. Recently I read somewhere that ‘there is nothing new to discover as every possible thing has been covered’. But nevertheless you can try a half-baked pseudo management grad for a [...]

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