Pulsar Mania - Bajaj’s new kickass advertisement

Bajaj has always been a smart advertiser and brand promoter. Generations of people have grown up watching their ads and whenever you see one of them you always feel happy inside. The brand and some of the bikes stand for what India is and what our values are. Be it the humara Bajaj or Feel [...]

Red is new black … or what?

I am moved to stage 3 of desi migration to ishtates. That is I traveled here, applied for SSN and now ready for a car. So for the last 2 weeks or so I am spending most of my time of craigslist looking for a prospective set of wheels that could hold me for the [...]

Nationwide Paintbucket Guerrilla ad - nicely done

On my way to office I have spotted this nicely done guerrilla campaign by Nationwide insurance. The concept is nice and execution is perfect. See it for yourself. (Btw, the picture is not mine, thanks to Hojimoto)

Subliminal Soup Ad from Potbelly

We have been to Potbelly sandwich works in Washington for lunch and the restaurant instantly became my favorite. Its the kind of place with a soul of its own, you can feel the passion the shop people have shown in every aspect. Of course the food was excellent, I had a chicken salad sandwich, veg [...]

How NOT to do Online Advertising - Lessons from Rediff

Rediff seems to have taken a full leap from the standards of online advertising and web layouts when they realized that lots of people are going to click on day 1 scorecard link for IND-AUS first test match. The result is nothing short of user disgust and anger. See it for yourself.

There seem to be [...]

3 years and counting

Its been 3 years since this blog is launched. well, slightly more than that as the very first post was published on July 1st, 2004, my first day at IIM Indore. What started as chronicles of an engineer struggling in a b-school later transformed in to a full-time commentary on business, advertising, technology and life [...]

Refreshing online ad

Saw this on rediff sometime back, kudos to magicbricks ad team.
Earlier posts on advertising:

Why online ads fail?,
How not to do online advertising? 1, 2, 3
Magazine ads get better
Make my trip and the cult of online ads
Are fund marketers poor marketers?