business Category 
Pay money but seek no control !
By Chandoo at 31 October, 2007, 3:11 am | 0 Comments
That seems to be the motto of some of the service providers.
How often we end up paying for services and (or) products through our nose yet we get little or no control on how it is delivered to us or what we are getting. Take for example “airline seats”, despite the rapid advancements in [...]
Question for MBAs
By Chandoo at 11 July, 2007, 6:47 am | 0 Comments
Imagine this:
You have an important client presentation day after tomorrow. You are going to demonstrate one of your company’s products and convince the client to use it in her upcoming project. Now suddenly you realized that the product has a feature that you cannot understand, like an excel import feature which is not working since [...]
Refreshing online ad
By Chandoo at 2 July, 2007, 1:39 pm | 0 Comments
Saw this on rediff sometime back, kudos to magicbricks ad team.
Earlier posts on advertising:
Why online ads fail?,
How not to do online advertising? 1, 2, 3
Magazine ads get better
Make my trip and the cult of online ads
Are fund marketers poor marketers?
Amul - an agile brand
By Chandoo at 5 May, 2007, 3:13 pm | 2 Comments
Saw this hoarding near Spencers plaza today. Amul is an agile brand. Is your brand / company / service / product agile?
PS: The image is copyrighted, click on it to see the archives on Amul’s website.
First and Last Golden Rule of Any Business - Know Your Customer
By Chandoo at 29 April, 2007, 11:48 pm | 0 Comments
I called up a local taxi co for booking a cab, they asked me for my mobile number. As I told them my number, they told me where I live and assured me that cab would be there by morning 5:30. I vaguely remember booking a cab with them earlier.
I wonder why very often my [...]
Big Bazaar’s Innovative Parking Scheme
By Chandoo at 19 April, 2007, 11:42 am | 0 Comments
Have you ever wondered how unbusinesslike it is when you stop by at a store to make them profitable they charge you for parking? You might say, “heh, but the parking space costs”, but why charge all of them when some of them eventually make profits for the retailer.
Thats exactly how Big Bazaar in Chennai [...]
Sweet Nothings
Today is World Diabetes Day and I saw this wonderful ad from Horlicks in Hindu.
Image Courtesy: Hindu ePaper
