Pulsar Mania – Bajaj’s new kickass advertisement
Bajaj has always been a smart advertiser and brand promoter. Generations of people have grown up watching their ads and whenever you see one of them you always feel happy inside. The brand and some of the bikes stand for what India is and what our values are. Be it the humara Bajaj or Feel […]
Why do notebook page layouts suck?
My job takes me to numerous meetings, even though I hate to go to so many of them. Most of the time during the meetings I end up writing lots of notes about, good ideas things to do, action items usual meeting notes mind maps, diagrams and of course doodles well, this brings me to […]
PHD’s Regular Blah #11
GOOD NEWS, my wife has finally come to US yesterday. I am so happy. It was sad being away from her on our first marriage anniversary. But finally she came, her journey was safe and uneventful. Buy walmart shares if you can, now that I have shifted to a hotel bang in front of the […]
Subliminal Soup Ad from Potbelly
We have been to Potbelly sandwich works in Washington for lunch and the restaurant instantly became my favorite. Its the kind of place with a soul of its own, you can feel the passion the shop people have shown in every aspect. Of course the food was excellent, I had a chicken salad sandwich, veg […]
Mobile Banking Innovation from ICICI Bank
ICICI bank never ceases to amaze me with the amount of innovation / service offerings they bring to the customers regularly. Any industry will come with its own limitations and boundaries and it takes leaders / innovators like ICICI Banks pantaloons, walmarts, apples, googles, airtels of the world to change the game, remove barriers or […]
Business Idea : Train / Flight Ticket Printing Machine
Recently I was booking few train tickets for my in-laws at IRCTC website, which btw is a wonderful website that makes the whole train reservation affair so simple. Just then I have realized that even though you can book tickets online, you still need to carry a printout of the ticket when you board the […]
Amazon’s recommendation system – is it crazy?
We have a saying in Telugu that goes like this, “thaadu vundhi kada ani eddu kontama?” which means, “just because you have a rope you dont buy a bullock to tie”. Amazon’s recommendation system must have been coded by someone with a skewed view of reality. How else can you explain this? Obviously I didnt […]