All articles in 'advertising' Category

Take a look at the above ad of Shoppers stop that is featured on rediff today. Clearly the ad agency hasn’t understood how web advertising works. Instead of designing a campaign that would engage users online, encourage them to click, read-up and sign-up or subscribe, they just choose to replicate a news paper ad’s jpg […]

6 of the outdoor ads that I think are really cool, see for yourself: First, one of the most memorable brands of India, Amul, their advertising strategy is simple, every time connect with audience with messages that are from current news items. The humor is subtle yet striking. [See more of amul ads here] Ad […]

Most of the time doing a print advertisement is much more difficult than doing a normal video ad, the creativity is limited to a rectangle on the paper and no matter how much effort is spent on the ad, your audience may not even look at it for more than a split second. Only very […]

Transport for London‘s new advertising campaign to increase the safety of cycle travel in London is pretty innovative, watch the ad here (totally safe for work, so go ahead and watch): But there is another important lesson in the ad, as Seth Godin suggested, way too many marketers wanted us to count the passes and […]

Wow, I am impressed by the new Nike commercial “my better is better than your better | my power is more powerful than your power”. Watch the 30 second spot, listen to the words, arent they inspiring? Doesn’t the ad make you run faster, play harder or just do better whatever you are at. I […]

or so would Economic Times likes us to believe. Otherwise how on earth would explain ridiculous news grouping like this? Rush to ET, you might still be able to catch a glimpse of this master piece. Such pity in the age of context sensitivity and related content discovery. Looks like someone from TOI migrated to […]

Bajaj has always been a smart advertiser and brand promoter. Generations of people have grown up watching their ads and whenever you see one of them you always feel happy inside. The brand and some of the bikes stand for what India is and what our values are. Be it the humara Bajaj or Feel […]

I am moved to stage 3 of desi migration to ishtates. That is I traveled here, applied for SSN and now ready for a car. So for the last 2 weeks or so I am spending most of my time of craigslist looking for a prospective set of wheels that could hold me for the […]

On my way to office I have spotted this nicely done guerrilla campaign by Nationwide insurance. The concept is nice and execution is perfect. See it for yourself. (Btw, the picture is not mine, thanks to Hojimoto)

We have been to Potbelly sandwich works in Washington for lunch and the restaurant instantly became my favorite. Its the kind of place with a soul of its own, you can feel the passion the shop people have shown in every aspect. Of course the food was excellent, I had a chicken salad sandwich, veg […]

Rediff seems to have taken a full leap from the standards of online advertising and web layouts when they realized that lots of people are going to click on day 1 scorecard link for IND-AUS first test match. The result is nothing short of user disgust and anger. See it for yourself. There seem to […]

I saw this paper sticked in our parking lot yesterday… think!Related: Wear, will you?

Saw this on rediff sometime back, kudos to magicbricks ad team. Earlier posts on advertising: Why online ads fail?, How not to do online advertising? 1, 2, 3 Magazine ads get better Make my trip and the cult of online ads Are fund marketers poor marketers?

Today is World Diabetes Day and I saw this wonderful ad from Horlicks in Hindu. Image Courtesy: Hindu ePaper

Banks and relationships are as old a pair as slice bread and butter knife. I can imagine my grand father getting shivers allover when he deposited bulk of his first salary in the bank wondering all he was left with was a stupid passbook with illegible numbers on it. The point is days have changed! […]