Pulsar Mania - Bajaj’s new kickass advertisement
on 10 Mar, 2008 in India, advertising, business | 4 Comments
Bajaj has always been a smart advertiser and brand promoter. Generations of people have grown up watching their ads and whenever you see one of them you always feel happy inside. The brand and some of the bikes stand for what India is and what our values are. Be it the humara Bajaj or Feel [...]
Read More >>Nationwide Paintbucket Guerrilla ad - nicely done
on 12 Feb, 2008 in Humor, advertising, america | 1 Comment
On my way to office I have spotted this nicely done guerrilla campaign by Nationwide insurance. The concept is nice and execution is perfect. See it for yourself. (Btw, the picture is not mine, thanks to Hojimoto)
Read More >>Subliminal Soup Ad from Potbelly
on 23 Jan, 2008 in advertising, america, business, food and drink, ideas, travels | 3 Comments
We have been to Potbelly sandwich works in Washington for lunch and the restaurant instantly became my favorite. Its the kind of place with a soul of its own, you can feel the passion the shop people have shown in every aspect. Of course the food was excellent, I had a chicken salad sandwich, veg [...]
Read More >>Mobile Banking Innovation from ICICI Bank
on 18 Jan, 2008 in banking, business, ideas, technology | 8 Comments
ICICI bank never ceases to amaze me with the amount of innovation / service offerings they bring to the customers regularly. Any industry will come with its own limitations and boundaries and it takes leaders / innovators like ICICI Banks pantaloons, walmarts, apples, googles, airtels of the world to change the game, remove barriers or [...]
Read More >>Amazon’s recommendation system - is it crazy?
on 12 Jan, 2008 in Humor, business, technology, wonder why | 6 Comments
We have a saying in Telugu that goes like this, “thaadu vundhi kada ani eddu kontama?” which means, “just because you have a rope you dont buy a bullock to tie”. Amazon’s recommendation system must have been coded by someone with a skewed view of reality. How else can you explain this?
Obviously I didnt purchase [...]
Read More >>Fresh MBAs and IT Companies
on 30 Mar, 2007 in b-school | 0 Comments
The combination sounds as inseparable as ctrl+c and ctrl+v. But when it comes to making a career choice there is a fair bit of confusion as to what an MBA will do in an IT company, especially in the first few years. Marketing companies have it easy, in the first 18 months, you would be [...]
Read More >>Supply Creates Demand
on 23 Nov, 2006 in Random | 0 Comments
The things I love about Chennai are many, filter coffee, trees, relaxed pace of life, amazing food, culture to name a few. But one of the important reasons is Landmark Bookstores.
During my second week in Chennai, Ashwin, one of my b-school classmates introduced me to Landmark. We went to the store located in the basement [...]
