Creating New MFs – the SBI way
Mutual fund companies often develop this compulsive urge to launch a new product, but sadly mutual funds are one of the boring financial services and all most all of them do one of the following four: Retain your capital and provide liquidity Give returns at risk free rate by investing in longterm governament bonds etc. […]
New-Clear Advertising
I think a new form of advertising has emerged, thanks to ingenuity of IBNLive and suchlike. Even a serious news item like possible second test by N.Korea gets its share of meaningless and possibly sponsered images. Look at it youself… Source: IBNLive
Dhud! Dhud! Dhud! Dhud!
No prizes for guessing! I am going to buy Bajaj Avenger in another 2-3 weeks time. After so much debate on to car or not to car I have finally leaned to the right and choosen this bike. I wanted to buy this one ever since I have been to Leh/Ladakh [click to read the […]
US Legal Firms, Infosys Employees and Online Advertising
Today I ran a search in Del.icio.us for Infosys to get some information. What I saw in the results page is height of online anti-advertising. Generally you expect to see some ads related to the search tags. What you see here is on a different dimension altogether. When I clicked on the ad, it took […]
Shoot the guy in eyes, you could get some discout…
Saw this brillliantly executed interactive ad for promotion of laser eye treatment sometime back. It looks pretty much similar to online gambling/casino/Vi@gr@ ads where they make you shoot a duck, ball or something else and when you finally shoot they will direct you to their website which promotes something or other. You shoot the glasses […]
2 seconds to go!
2 seconds, thats the time we generally spend on a print ad. For that matter I dont spend more than 10 mins in the monring to go through the news paper. Most of my reading is done from a blog reader in office during free time. When I go back home in the night, I […]
CATvertising
This is that of the year when a huge business would thrive. A conservative estimate of the size of that business would be 60 crores or more per year. And its none other than Indian MBA entrance exams and their coaching. The CAT notification is out and so are the notifications for other prominent schools. […]