3 years and counting
Its been 3 years since this blog is launched. well, slightly more than that as the very first post was published on July 1st, 2004, my first day at IIM Indore. What started as chronicles of an engineer struggling in a b-school later transformed in to a full-time commentary on business, advertising, technology and life […]
Refreshing online ad
Saw this on rediff sometime back, kudos to magicbricks ad team. Earlier posts on advertising: Why online ads fail?, How not to do online advertising? 1, 2, 3 Magazine ads get better Make my trip and the cult of online ads Are fund marketers poor marketers?
The Art of Excel Charting
Yesterday while going through my feeds, I have landed on this post about the demographics and use-figures of various social networking (2.0) tools, et al (by businessweek) on think:lab blog. When I looked at the BusinessWeek’s graphical representation of demographics and usage figures of social networks, the first thought that came to me is, “well, […]
First and Last Golden Rule of Any Business – Know Your Customer
I called up a local taxi co for booking a cab, they asked me for my mobile number. As I told them my number, they told me where I live and assured me that cab would be there by morning 5:30. I vaguely remember booking a cab with them earlier. I wonder why very often […]
Big Bazaar’s Innovative Parking Scheme
Have you ever wondered how unbusinesslike it is when you stop by at a store to make them profitable they charge you for parking? You might say, “heh, but the parking space costs”, but why charge all of them when some of them eventually make profits for the retailer. Thats exactly how Big Bazaar in […]
Business Idea: Community Water Purifiers
What comes to your mind when you see a water purifier. >> Expensive!>> Rarely used, Once or twice a day! I think they are both expensive and very thinly used. A modest water purifier from Eureka Forbes costs about Rs. 8000. Compare that with the alternative, a monthly supply of Bislery bottled water for a […]
Fresh MBAs and IT Companies
The combination sounds as inseparable as ctrl+c and ctrl+v. But when it comes to making a career choice there is a fair bit of confusion as to what an MBA will do in an IT company, especially in the first few years. Marketing companies have it easy, in the first 18 months, you would be […]