Refreshing online ad

Saw this on rediff sometime back, kudos to magicbricks ad team.
Earlier posts on advertising:

Why online ads fail?,
How not to do online advertising? 1, 2, 3
Magazine ads get better
Make my trip and the cult of online ads
Are fund marketers poor marketers?

The Art of Excel Charting

Yesterday while going through my feeds, I have landed on this post about the demographics and use-figures of various social networking (2.0) tools, et al (by businessweek) on think:lab blog. When I looked at the BusinessWeek’s graphical representation of demographics and usage figures of social networks, the first thought that came to me is, “well, [...]

First and Last Golden Rule of Any Business - Know Your Customer

I called up a local taxi co for booking a cab, they asked me for my mobile number. As I told them my number, they told me where I live and assured me that cab would be there by morning 5:30. I vaguely remember booking a cab with them earlier.
I wonder why very often my [...]

Big Bazaar’s Innovative Parking Scheme

Have you ever wondered how unbusinesslike it is when you stop by at a store to make them profitable they charge you for parking? You might say, “heh, but the parking space costs”, but why charge all of them when some of them eventually make profits for the retailer.
Thats exactly how Big Bazaar in Chennai [...]

Business Idea: Community Water Purifiers

What comes to your mind when you see a water purifier.
>> Expensive!>> Rarely used, Once or twice a day!
I think they are both expensive and very thinly used. A modest water purifier from Eureka Forbes costs about Rs. 8000. Compare that with the alternative, a monthly supply of Bislery bottled water for a family [...]

Fresh MBAs and IT Companies

The combination sounds as inseparable as ctrl+c and ctrl+v. But when it comes to making a career choice there is a fair bit of confusion as to what an MBA will do in an IT company, especially in the first few years. Marketing companies have it easy, in the first 18 months, you would be [...]

Are fund managers poor marketers?

Come Ferbruary, every fund house worth its NAV comes up with a hoard of ELSS / Tax planning mutual fund offerings and promotions. These days you open any (business) magazine and you see atleast a dozen ads on how MFs can save you Rs. 33,360* or something on taxes. First up the claim that they [...]